Mark McCrindle
Social Researcher, Demographer and Futurist
Mark is a social analyst passionate about tracking emerging issues, researching social trends, and analyzing customer segments. He advises executive boards and committees across Australia and is a sought-after demographer, futurist, and social commentator.
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The times are changing faster than ever – technologically, demographically, socially, and economically. In the ongoing quest for relevance, it is imperative that organisations and leaders observe the changes, understand the shifts and respond to the trends. Mark McCrindle is an award-winning social researcher with an international renown for tracking emerging issues, researching social trends and analysing customer segments.
Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, ABC News 24, A Current Affair and Today Tonight.
He is also a best-selling author, influential thought leader and TEDx speaker and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.
His advisory, communications and research company, McCrindle, counts among its clients more than 100 of Australia’s largest companies and leading international brands. They include Asteron, ING Direct, Nestle, Alliance, Wilson Parking, AMP, English Australia, DLA Piper
Mark’s highly valued research and reports, presented through infographics, data visualisations, videos, media input, resources, and blogs, have developed his regard as an expert demographer, futurist and social commentator.
Apart from speaking across most industries, Mark McCrindle specialises in the education sector, providing strategic advice to boards and executives of schools and universities, the not-for-profit arena equipping organisations to better connect with their communities, and the aged care sector facilitating strategy and advice at retirement and aged care sessions and conferences.
Mark brings a fresh approach to his research based boardroom briefings, executive workshops, strategy sessions and keynotes. Armed with the latest findings and presented in a customised and innovative way, Mark is an in-demand communicator.
Mark McCrindle is the author of three new books on emerging trends and social change: The ABC of XYZ: Understanding the Global Generations, Word Up: A Lexicon and Guide to Communication in the 21st Century and The Power of Good.
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Topics
Leadership
Helping leaders understand, engage and communicate in a multi-generational workforce. Generation Z and Generation Alpha are entering the workforce over the coming decade, and leaders can future-proof their organisation for long-term success by relying on the insights we share in our keynote presentations.
Future Trends
The times are changing faster than ever – technologically, demographically, socially, and economically. In the ongoing quest for relevance, it is a must for today’s leaders to understand future trends and respond to our ever-changing world.
Generational Change
Although generational change doesn’t happen overnight, the change can be dramatic and significantly impacts how we live, learn and work. Learn how to understand and engage with each generation and equip you to be an effective leader with a deeper understanding of generational differences.
Demographic Insights
To engage with people and connect with communities, you need to understand the subgroups within a population – that is what demographics is all about! Explore national comparisons in population, as well as generational differences and geographic trends affecting cities and regional areas. You’ll see future trends unfold in front of your eyes and see insights using beautiful demographic data.
