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Bob Pritchard is the founder of Marketforce One Inc and a global specialist in business development for SMEs. He has a proven track record of transforming industries, including introducing private ownership to major Australian sporting teams, reshaping sports promotion, and pioneering landmark events such as Kerry Packer’s World Series Cricket, the first Skins Golf Tournament outside the USA, and the first Australian Formula One Grand Prix.
Bob’s marketing expertise has delivered extraordinary results: his ‘Goosebumps’ promotion for Frito-Lay’s Smiths Division boosted sales by $115 million, while a customer service program he developed for Nippon Travel achieved a $105 million profit turnaround in its first year.
One of the world’s most in-demand business and marketing speakers, Bob has shared the stage with leaders including Bill Gates and Richard Branson. He is renowned for his dynamic delivery, meticulous preparation, practical insights, and his ability to fill conference venues globally.
In 1999, he was named International Marketer of the Year at the Global Marketing Congress for creating a global, 90-minute television special on a century of American filmmaking, which included 10 major events, $40 million in sponsorship, a special edition of Newsweek, and multiple retail promotions.
Bob works with 87 of the Fortune 500 companies, including 3M, BMW, Coca-Cola, Citibank, Ford, AstraZeneca, DeloitteTouche, and Hilton Hotels. He serves on the boards of several companies across Australia, the US, Sweden, England, and New Zealand.
An accomplished author, Bob’s best-selling books include Complex Marketing Made Simple, Marketing Success Stories, and Kick Ass Business and Marketing Secrets (2011).
Topics
Bob Pritchard combines sound business advice with entertaining anecdotes to produce powerful and valuable presentations that can cover:
- Social media
- How to Blitz Your Competition in a Recession
- What Makes or Breaks Your Business in the Information Age
- 15 Keys to Business Success
- It’s Not the Size of the Budget; it’s the Size of the Idea!
- How to Blow Away Your Competition
- Give Awesome Service and Added Value … Or fail!
- Motivation, Education and Communication … The Keys to Marketing and Sales Success
- Branding is dead … Brand Equity is absolutely critical to success
- 15 Kick Ass Business and Marketing Secrets
