BOB PRITCHARD

Bob Pritchard

Global Business Development & Marketing Specialist

A global business development and marketing powerhouse. From transforming Australian sports promotion to delivering $100M+ profit turnarounds, Bob is an award-winning marketer, author, and sought-after speaker, he brings big ideas, practical insights, and unmatched energy to every stage.

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Bob Pritchard is the founder of Marketforce One Inc and a global specialist in business development for SMEs. He has a proven track record of transforming industries, including introducing private ownership to major Australian sporting teams, reshaping sports promotion, and pioneering landmark events such as Kerry Packer’s World Series Cricket, the first Skins Golf Tournament outside the USA, and the first Australian Formula One Grand Prix.

Bob’s marketing expertise has delivered extraordinary results: his ‘Goosebumps’ promotion for Frito-Lay’s Smiths Division boosted sales by $115 million, while a customer service program he developed for Nippon Travel achieved a $105 million profit turnaround in its first year.

One of the world’s most in-demand business and marketing speakers, Bob has shared the stage with leaders including Bill Gates and Richard Branson. He is renowned for his dynamic delivery, meticulous preparation, practical insights, and his ability to fill conference venues globally.

In 1999, he was named International Marketer of the Year at the Global Marketing Congress for creating a global, 90-minute television special on a century of American filmmaking, which included 10 major events, $40 million in sponsorship, a special edition of Newsweek, and multiple retail promotions.

Bob works with 87 of the Fortune 500 companies, including 3M, BMW, Coca-Cola, Citibank, Ford, AstraZeneca, DeloitteTouche, and Hilton Hotels. He serves on the boards of several companies across Australia, the US, Sweden, England, and New Zealand.

An accomplished author, Bob’s best-selling books include Complex Marketing Made Simple, Marketing Success Stories, and Kick Ass Business and Marketing Secrets (2011).

Topics

Bob Pritchard combines sound business advice with entertaining anecdotes to produce powerful and valuable presentations that can cover:

  • Social media
  • How to Blitz Your Competition in a Recession
  • What Makes or Breaks Your Business in the Information Age
  • 15 Keys to Business Success
  • It’s Not the Size of the Budget; it’s the Size of the Idea!
  • How to Blow Away Your Competition
  • Give Awesome Service and Added Value … Or fail!
  • Motivation, Education and Communication … The Keys to Marketing and Sales Success
  • Branding is dead … Brand Equity is absolutely critical to success
  • 15 Kick Ass Business and Marketing Secrets
Your presentation was outstanding and the community is still buzzing. All business communities can benefit immensely from your message. Porterville Chamber of Commerce
It was a great pleasure to have you with us for the event and I can truly say that your participation as the closing keynote on the first day of the convention was a resounding success. I had many, many delegates come up to me after the event and express their appreciation to us for having you on the program. The delegate’s evaluations, without exception, nominated you as the top speaker of the entire convention. Middle East Council of Shopping Centres
Excellent, challenging, thought provoking, incisive, relevant. Al Ghurair Retail
Better than excellent, the perfect speaker for a business audience. Inspirational, absolutely superb Sun Microsystems
Dynamic speaker, energetic presentation, not frightened to offend in order to get a point across. Had everyone eating from his hand. "Best keynote speaker we have ever had" was the general comment from the conference delegates. Nursery & Garden Industry Vic
Bob Pritchard delivered the best and most inspirational opening address at a convention I have experienced. He really captured the attention of the audience and set the whole tone of the convention. The positive feedback from delegates was amazing. We are likely to be reappointed for their next event and our recommendation of Bob will be a major contributing factor. SAPRO Conference Management
The power, the reach, the impact you had was one we had never seen before. How to approach business and consumer change, how to capitalize on the digital revolution. Your presentation was full of thought-provoking insights, it changed the way we will all do business. Everyone in the audience was personally impressed, touched and reminded when you told your personal stories, which made really relevant points. Your energy level, your content, your humour and a refreshingly humble approach made the whole audience feel comfortable and charged. You really stole the show, thank you. India Retail Fourm