Abigail Forsyth

Co-founder and spokesperson of KeepCup, the global leader in reusable coffee cups, offering an innovative solution to the world’s growing disposable packaging problem. As a passionate advocate for sustainability, Abigail’s entrepreneurial journey has had a lasting impact on consumer behavior and environmental consciousness worldwide.

In 1998, Abigail left a promising legal career to co-found Bluebag, a chain of sandwich shops and corporate catering business in Melbourne, Australia. Through her work in hospitality, Abigail became acutely aware of the environmental impact of disposable packaging—particularly coffee cups. Her search for a suitable reusable alternative led to the creation of KeepCup in 2009. What started as a simple idea to reduce waste has since grown into a global movement, with over 12 million KeepCups sold to date.

KeepCup’s success is a result of Abigail’s dedication to design, sustainability, and making an impact. Under her leadership, the company has expanded internationally, with offices and warehouses in London and Los Angeles, yet it remains committed to its roots in Melbourne, where Abigail lives with her family.

Before her entrepreneurial career, Abigail earned degrees in Law and Arts from the University of Melbourne and worked as a solicitor, alongside volunteering at the Immigration Advice and Rights Centre, where she provided legal support to refugees and immigrants. Her diverse experiences have shaped her unique approach to business, blending creativity, social responsibility, and an unwavering commitment to a sustainable future.