Dee Madigan
Campaign Strategist and Creative Professional
One of Australia’s leading campaign strategists and creative professionals, using her skills to influence both politics and business. Founder of Campaign Edge, she has led 24 election campaigns, worked with major brands, and regularly appears on Gruen. Dee combines creativity, insight, and strategy to drive results and inspire audiences.
Quick Contact
Dee is one of Australia’s leading creative professionals and campaign strategists, known for using creativity as a powerful tool to persuade and inspire audiences. Tired of selling things people didn’t need, she founded Campaign Edge in 2014, focusing on progressive causes, and has since worked on 24 election campaigns, including the Labor Party’s 2015, 2017, 2020, and 2022 campaigns, as well as the upcoming 2025 federal election.
Dee’s expertise spans Australia’s largest brands across FMCG, banking and finance, health, and education, and she has earned national recognition for her work in both the commercial and political spheres. She is a regular panellist on ABC TV’s Gruen and frequently appears on Sunrise, The Today Show, and The Project. An accomplished author, Dee wrote The Hard Sell and has contributed to Mothermorphosis, Perspectives on Change, and Unbreakable.
Beyond her professional work, Dee serves on the boards of Per Capita and Australians for Mental Health, bringing her creativity, insight, and strategic vision to causes that matter.
Topics
- Polarisation – Is the world getting angrier, or did someone just skip their coffee? And what can we actually do about it?
- Creativity – Why creativity matters, even if your job isn’t finger-painting
- Resilience – How to bounce back emotionally and in your career, like a pro-level life trampoline
- Branding – Because even if no one sees you, you still need to look good
- Small business advertising – Stop shouting into the void. Here’s how to actually get noticed
- Social media advertising – thanks to the internet, there are more places than ever that people can ignore you, so how can you make them pay attention?
- How to improve your organisation or industry’s branding?
- Communicating in a Crisis – The world’s a mess, but your communication doesn’t have to be
- Master the media- and make some noise
- How to campaign more effectively
- How to talk to government – Speak government’s language and get what you came for
- For women: Real talk, real advice, and a dash of my own story
