Abbie White
Keynote Speaker on Sales, GTM & AI-Driven Growth
A highly sought-after keynote speaker on modern sales, go-to-market (GTM) and growth in the AI era, Abbie brings over 17 years’ experience in the IT and technology sector. She has delivered 2000%+ ROI on lead generation campaigns and facilitated $500M+ in sales. Abbie is known for her high-energy, practical keynotes that challenge thinking, ignite teams and equip audiences with immediately actionable strategies for real commercial impact.
Quick Contact
Abbie White is the CEO and Founder of Sales Redefined, where her mission is to redefine sales, go-to-market (GTM) and growth for the digital AI era.
She is a highly sought-after expert in sales, growth and GTM strategy, specialising in the IT and technology industry. Abbie is known for her highly practical approach—energising teams with infectious momentum while equipping leaders with realistic, immediately actionable strategies that drive tangible commercial outcomes.
Across her career, Abbie has delivered 2000%+ ROI on lead generation campaigns and facilitated over $500M in sales, backed by more than 17 years’ experience working with global, market-leading organisations.
Abbie is a Forbes Australia Contributor and a LinkedIn Top Voice, recognised for her thought leadership on modern sales and growth in an increasingly AI-driven world.
Prior to founding Sales Redefined, Abbie held the role of National Sales Manager at IBM, where she led a $100M AUD portfolio and transformed the sales performance of her teams.
With a background in Business Management and Positive Psychology, combined with Emotional Intelligence certification, Abbie brings a rare blend of commercial rigour and human-centred leadership—making her a true catalyst for sustainable business growth.
Video
Topics
The Future of Sales, GTM, & Growth in the AI Era
Sales and go-to-market models have been disrupted. Buyer profiles and preferences have shifted, AI has changed the game, and prospect attention spans are dwindling.
We’re at the sales crossroads: evolution or extinction.
The way you’ve always done it is not the way you need to be doing it today’s market.
Abbie will unpack the megatrends redefining sales, growth, and GTM. Learn how to adapt and embrace the future of sales and AI to gain a competitive advantage.
Key Takeaways:
- Learn how 75% of top performers are leveraging AI
- Uncover where competitive advantages and growth levers lie
- Learn strategies to adapt to changing buyer profiles and expectations
The Sales Execution Gap: Closing the Knowing–Doing Gap to Drive Results
Most organisations don’t fail because of poor strategy. They fail due to poor execution.
In this keynote, Abbie White exposes the two biggest barriers standing between sales teams and results:
- The Knowing–Doing Gap: We know what to do, we have the skills… but we don’t do it. The whirlwind of the day takes over.
- The Strategy–Execution Gap: Brilliant strategies fall over in the real world because they’re not embedded into day-to-day action, and teams are fighting the busyness epidemic with conflicting priorities.
Backed by global research and proven client outcomes, Abbie delivers practical frameworks to close both gaps. This isn’t theory, it’s hands-on and high impact. We’ve seen real results, live in the room, with teams shifting mindset and taking immediate action.
Sellers are spending less than one-third of their time actually selling. We tackle that head-on and show you how to fix it.
Key Takeaways:
- Close the knowing–doing gap and turn strategy into measurable sales results
- Equip future-ready sales teams with AI, habits, and tactical agility to thrive in disruption
- Reclaim selling time and drive action by removing overwhelm and execution blockers.
ALIGN™: Unite Teams, Adapt Fast & Execute Growth
When sales, marketing, and GTM teams are out of sync, revenue stalls, execution slows, and customer experience suffers.
Introducing ALIGN™: a practical, proven framework that transforms silos into cohesion, accelerating lead generation and execution. It’s the same model behind client campaigns that have delivered 2000%+ ROI and multi-million-dollar growth.
Clients affectionately call Abbie the “marriage counsellor for Sales & Marketing”— because alignment is the difference between stalled strategies and commercial success.
From sales and marketing to franchisees, GTM leaders and channel partners, Abbie will enable your business to align, adapt and execute in the AI age.
Companies with aligned revenue teams are 3.3x more likely to convert qualified leads (Gartner)
Key Takeaways:
- Move from friction to fast, focused execution with shared accountability
- Build a high-converting lead generation or growth strategy with clear ownership and alignment
- The ALIGN™ framework to unite sales, marketing and GTM under one commercial strategy
