Adam Williams
Award-Winning Innovator, Incisive Thinker & Keynote Speaker
He’s led creative, innovation and product development for some of Australia’s best loved brands, and his debut book – Mega Focus – is scheduled for release in 2026.
Quick Contact
The world’s fighting a battle for your attention. Adam’s mission is to help you win it.
He’s an award-winning innovator who’s studied at the world’s best business schools, including Harvard, Stanford, Yale, Kellogg School of Management and London Business School.
He’s led creative, innovation and product development for some of Australia’s best loved brands, and has worked with Toyota, Ikea, McDonald’s, Mazda, Schwarzkopf, Lego and AMP to name a few.
Unflappable, easy to work with and relentlessly client focused, Adam is a master at turning a brief into a powerful message. He’s known as a “powerhouse” professional speaker with unique content and a dynamic stage presence. He’s presented in Europe, the US, Asia, the Pacific and across Australia.
An expert at capturing consumer attention, Adam created The Attention Architect® after discovering the staggering cost of attention-loss to business, society and its people.
His Attention Interventions™ help businesses turn distraction into focus, and help parents protect the developing minds of children from those wanting to steal their attention.
His debut book, Mega Focus, is scheduled for release in 2026 through Wiley.
Video
Topics
Wasted Attention – The invisible assassin of success
Overview
Wasted Attention is a huge cost to your business.
Lost productivity alone is estimated to cost $8.8 trillion globally. Every year.
Research reveals we’re only productive 3.5 hours per day and we spend 32 hours a month on tasks unrelated to our jobs.
Then there’s the cost of mistakes, accidents, absenteeism, turnover and lost opportunity.
If your people and profitability are important to you, you must see this Keynote and cut Wasted Attention.
Perfect For
- Productivity, performance and profitability
- Personal and organizational efficiency
- Audiences and events of any size.
What You’ll Learn
- What the assassins of your organization’s Attention are
- Why it’s getting harder to win and focus our Attention
- How to cut Wasted Attention in your organisation.
CENTRE OF ATTENTION – Attract and convert consumer Attention
Overview
If your business sells anything, you need to see this keynote.
In a world fighting for Attention, your ability to attract it is essential.
In this high-energy keynote, Adam shares his experience working with hundreds of brands, agencies, neuro-scientists and psychotherapists, to reveal how your business can become the Centre of Attention.
Perfect For
- Businesses seeking the Attention of a target market.
- Product, Sales and Marketing teams.
- Conferences, kickstarts and business events of any size.
What You’ll Learn
- What drives consumer behaviour.
- Why we make the choices we do.
- How to use that information to create products, communications and experiences that demand Attention.
REMOVE TO IMPROVE – The glorious benefits of focusing on less.
Overview
What’s important to you?
And how much Attention are you giving it?
Your Attention is finite. And the more you divide it, the less effective you are. So the path to growth and progress is not always to do, have or add more…
It’s knowing what to remove.
This strategy is employed to great effect by some of the world’s most successful leaders and business minds. It’s been used in cultures around the world for centuries.
Surprising and thought-provoking, this keynote shares real-world examples of how businesses are winning with the Remove To Improve™ strategy, and how you can too..
Perfect For
- Improving performance, productivity and wellbeing.
- Minimising distraction and burnout.
- Boosting employee engagement and clarity.
What You’ll Learn
- How to use the ‘Remove To Improve’ strategy to get more of what you want and less of what you don’t.
HIDDEN GENIUS – Generate brilliant ideas through Focused Attention.
Overview
There’s brilliant ideas inside all of us.
You just need to pay Attention to find them.
Inspired by Stanford University’s famous innovation program, this workshop helps participants find their Hidden Genius.
Presented as a high-energy ideation sprint, Hidden Genius uses techniques to stretch participants’ thinking into new areas. The result is a tidal wave of novel, actionable solutions to your goals and challenges.
Perfect For
- Shaking things up
- Building stronger teamwork and collaboration
- Addressing ambitious goals and persistent challenges
- Organisations looking to promote greater creativity
- Creating momentum
WORKSHOPS
CHATTERBOX – Boost engagement, culture and relationships through Focused Attention.
Overview
Chatterbox is a highly interactive workshop that builds trust, respect and mutual understanding between team members.
It presents participants with a series of communication challenges that foster empathy and psychological safety, while at the same time growing their Collective Intelligence… a trait of High Performing Teams.
Effective, energizing and laugh-out-loud funny, Chatterbox will be the most raucous, interactive and feel-good workshop your team’s ever attended.
Perfect For
- Building intra and inter-team relationships
- Kickstart, motivational and development days
- New teams, new structures and business going through change
- Boosting morale and having a really good laugh
BESPOKE KEYNOTES AND WORKSHOPS
Having trouble choosing?
Got something specific in mind?
The Attention Seekers tailor all Signature content around your event, theme and objectives.
And if you need more customization, he can build your keynote or workshop from scratch.
