Justin Herald
Business & Customer Experience Speaker
Justin’s passion and knowledge in the areas of Business Growth, Customer Service, and his understanding and expertise with how businesses can connect and engage with their customers better, has led to him being in high demand both as a speaker and mentor.
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At the age of 25 with only $50 to his name, Justin Herald set about changing the course of his life.
Justin created Attitude Inc, a clothing brand that became a global licensing success that turned over in excess of $30 million per year.
Justin’s success was so well noted that he was named the “International Entrepreneur of the Year” for 2005/06.
He recently was also awarded the Future Leaders Award, which recognises him as being one of the 50 most influential leaders of the next generation in Australia.
He is also Managing Director of Customer Culture, one of Australia’s leading customer service and customer engagement training companies, which not only teaches staff the “how” to give great service but more importantly, “why” it is needed.
He has also launched his new Referral System (www.ReferUsNetwork.com) for businesses to turn their loyal customers and raving fans into their greatest sales force.
He is the author of 8 International Best-Selling Books.
Justin is regarded as one of Australia’s most sought-after keynote speakers with engagements booked all over the country and overseas speaking at over to over 80,000 people each year.
Topics
How to Grow a Business Without Spending a Single Cent
(The Attitude story: $50 to $37 million)
This keynote is the real-world growth story of how I built Attitude from $50 into a global licensing brand turning over $37 million per year without big budgets, investors or fancy marketing.
It’s not theory. It’s practical business fundamentals. How to create demand, build a brand, win customers, get referrals, and scale by doing the simple things most businesses ignore. This keynote is fast, funny, blunt, and packed with “I can do that” ideas that business owners and teams can apply immediately.
Best for: Franchise conferences, business growth events, leadership conferences, sales conferences
Key Takeaways: People walk out seeing growth differently and realising the next level isn’t out there, it’s in execution.
The Year of the Customer
Most businesses say customers matter, but if you look closely, the customer is often the first thing compromised when things get busy.
This keynote is about what happens when a business stops putting customers “somewhere on the list” and makes them the priority. It’s a practical, high-energy session on how to build loyalty, retention and reputation through customer experience, communication, follow-through and standards.
It’s not fluffy customer service. It’s commercial. Because in today’s market, businesses aren’t losing customers because of price. They’re losing customers because they feel ignored, rushed or treated like a number. When that changes, customers refer like crazy because of how the FELT, not what price they paid.
Best for: Franchisors, service-based industries, retail, automotive, health, teams with high customer contact
Key Takeaways: Teams walk away understanding what customers really want and how to consistently deliver it.
Service Rebellion™
Service Rebellion™ is movement businesses are tapping into to walk away from average.
Customers don’t want perfection. They want certainty. They want follow-through. They want to feel like they matter. But in a world of automation, self-service, and low standards, service has become inconsistent and transactional.
This keynote shows leaders and frontline teams how to rebuild service standards, create staff accountability, and deliver a customer experience people actually talk about. It’s powerful because it’s real, it’s practical, and it gives teams a standard to rally behind.
Best for: Franchise networks, customer-facing teams, organisations wanting to lift culture, CX and leadership standards
Key Takeaways: A shift in mindset and behaviour, where service becomes a standard, not a slogan.
