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Charmaine Keegan

Sales, Communication & Mindset Keynote Speaker

A globally recognised sales expert and founder of Smarter Selling. She transforms teams and leaders by blending sales psychology, mindset, and communication strategies to deliver practical, high-impact results. Dynamic, insightful, and engaging, Charmaine empowers audiences to sell with integrity and perform at their best.

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For over 30 years, Charmaine Keegan has been a recognised leading sales expert transforming how professionals’ approach modern sales through the powerful intersection of mindset, communication, and commercial savviness.

During her formidable international high-performance sales career, Charmaine has trained and inspired over 35,000 professionals worldwide. As a certified trainer in multiple modalities including NLP, Hypnotherapy, Timeline Therapy, Myers-Briggs, Situational Leadership, and Extended DISC,

Charmaine translates complex behavioural insights into practical sales techniques.

Her profound sales knowledge is centred on deep understanding of:

  • Client buying strategies and decision-making styles
  • Behaviours that distinguish top-performing sales professionals
  • Unconscious communication patterns and underlying beliefs

Pragmatic by nature and having ‘walked the walk,’ Charmaine delivers high-impact, thought-provoking content that challenges conventional thinking. Her keynotes and workshop sessions seamlessly blend proven sales methodologies with latest neuroscience insights to unlock personal and professional potential.

Audiences are captivated by her dynamic, informal style—memorably rich with humour, relevance, and expertise. She empowers professionals to:

  • Embrace sales with integrity and authenticity
  • Build collaborative relationships that drive business growth
  • Become Subject Matter Experts, Authorities in their Field, and Trusted Advisors

A sought-after keynote speaker, panellist, and content contributor across Australia and abroad, Charmaine has authored over 20 eBooks and serves as a spokesperson for leading sales platforms.

Charmaine does more than connect with an audience—she catalyses transformative experiences that inspire confidence and equip people with sophisticated frameworks, actionable tools and strategies that yield immediate and lasting results.

Video

Topics

  • Clients Buy from Trusted Advisors
  • From Sales Team to Growth Force: Successful Sales & Business Development Strategies
  • Reading & Motivating Different Personality Types: The Power of Understanding People
  • NLP & The Neuroscience of Communication & Influence: Rewire Your Sales
  • Converting Roadblocks to Revenue: Embracing Objections as Opportunities
  • Body Language: The Secret Language of Cues
  • Understanding your Client’s Buying & Decision-Making Strategy
  • Power of Language
  • Mindset, Beliefs and Projections – Shaping your Personal & Professional Success
  • Winning Presentations
  • Smarter Negotiation
  • Navigating the Modern Sales Landscape
  • Core behaviours & Traits of High Performing Salespeople
  • Intergenerational Sales & Communication Styles: Baby Boomers, Gen X, Millennials & Gen Z
  • Influencing Multiple Decision Makers
  • Power of Questions and How to Truly Listen
  • Emotional Intelligence in Sales
  • Understanding the Sales Journey & Influencing at each Stage
Charmaine is a true sales expert. As a natural speaker she holds an audience, keeps them engaged and interested. Your audience will be inspired, motivated and driven to succeed. What strikes me about Charmaine's work is her sharp mind, brilliant insight and ability to articulate an effective message simply. Her work is the real deal. Her love and passion for sales is evident throughout her speaking engagements as she gets the audience rethinking what sales actually is. Her fun, light-hearted way of addressing an audience immediately puts them at ease. On stage she is the same as off- natural, down to earth, practical and sincere. Adapting to all audience types her talks are always a hit for its engagement, laughter and overall, the powerful key messages on "how to build trust and how easy it is to sell.” TedX Melbourne Licensee
Charmaine's presentation on sales wasn't just informative; it was a masterclass in captivating storytelling and strategic insights at our association’s prestigious company director’s retreat. With her eloquence and depth of knowledge, she skilfully wove together anecdotes and industry expertise, leaving our audience spellbound and inspired. Her ability to distil complex concepts into digestible nuggets of wisdom ensured that every attendee walked away with actionable strategies to elevate their sales performance. Charmaine didn't just deliver a speech; she orchestrated an experience that resonated deeply with our audience. From the moment we connected, Charmaine and her dedicated team proved to be consummate professionals, making the entire process seamless and enjoyable. Strata Community Association (VIC)
Not only is Charmaine a Total Sales Expert, she’s phenomenal at delivering the content. No-one holds an audience’s attention quite like Charmaine, we quite literally held onto every word she said, as her delivery is energetic, engaging, funny, entertaining, and above all effective! She has her finger on the pulse of all things sales, influence, communication, mindset, NLP, psychology of human behaviour (when anyone would want to buy off you). Her style is down to earth, engaging and interesting. Weaving in relevant, often humorous stories. The sessions are always upbeat, positive and inspiring. I’ve hired Charmaine twice now for two different events. The first was for my team whom are experienced sales professionals, they soaked up the insights, wrote copious notes of how to engage more meaningfully and were motivated and inspired. The second time was an event for 50 of my clients.Sharing some of the best sales tips I’ve ever heard, Charmaine is all about how to be the Trusted Advisor, to be The Authority in your field and Subject matter expert. How to have integrity and authenticity. How to bring value. How to engage more meaningfully. We had fantastic feedback from that event and are planning another and having Charmaine run that again. ALRA
Charmaine stands out as a proven sales expert and speaker, in the way she connects with an audience. Her dynamic energy coupled with her credible content on latest sales and communication techniques on how to ‘influence’ with integrity and authority, helps business leaders set new benchmarks in sales and leadership. Her passion and professionalism spark and enable insights that help people unlock new parts of themselves as she moves the dial in what defines client and sales success today.” Vistage Worldwide
Charmaine had been recommended to us as a keynote speaker, and it’s clear why. She is a total professional. Her upbeat yet down to earth manner delivering tailored content was spot on, making her credible and relatable to everyone in the room!” Safety Champion Software
As a Keynote speaker and presenter, Charmaine was the best I’ve seen. Dynamic, motivational, fun, inspirational, relevant, and practical. It blew us away. Everyone was hanging on every word whilst scribbling insights and action points. Training Day Gyms
Charmaine addressed and engaged with 85 of our senior sales professionals and leaders at our national conference. Her enthusiastic interactive style elevated everyone. The entire team were motivated, energised, pumped and ready to face new challenges. The feedback we got was there was a lot of value! Coregas Australia
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