Toby Ralph

Marketing Strategist, Industry Provocateur

Although renowned for his skills as a hatchet man, Toby Ralph calls himself a marketing bloke and sometime propagandist. He has run advertising agencies, controlled or had input to more than $500m in communications campaigns and sits on nine boards. He has worked on over forty elections across three continents, including five Australian federal elections since 1996, when John Howard became prime minister.

Despite so much political experience, Toby describes himself as being far more interested in business than politics.

The Sydney Morning Herald said: ‘Toby Ralph does not have a formal title, but in his job he doesn't need one. His number is in the address books of many blue-chip boards, but he regards himself as a marketing strategist who sometimes works on political issues.

His name never appears on lobbyist registers. He has worked on more than 40 elections in Australia, Africa and Asia and most recently Afghanistan. Look behind big political and corporate events - such as the four pillars banking debate in the late 1990s, the republican debate, corporate reviews, conflicts, takeovers, mergers and restructures in the media, construction, transport, superannuation, mining, export, gaming, and finance industries, environmental debates, many big listed company issues, and under-budget major infrastructure projects - and find his handiwork.'

Toby has been a Special External Adviser to the United Nations. Penguin published his diary from one such project: Ballots, Bullets and Kabulshit, an Afghan Election.

He is a regular guest on ABC's Gruen series, The Project, ABC Radio National, 3AW and Weekend Sunrise. He's also a frequent public speaker, written for The Saturday Telegraph, Crikey! and On Line Opinion and made guest appearances on Insight, The Contrarians, 5AA, 2CC and Q&A.

He has been the subject of a WikiLeak, topped The Power Index's 'Five (relatively) unknown people running Australia', and was included in the inaugural BRW Power List as one of the fifty most influential people in Australian business.

Toby is happy to research and deliver highly tailored presentations on marketing, politics and general business.

Toby Ralph talks about:

"The business of politics and the politics of business." Using stories and commercials from elections, Toby Ralph asks if business can learn from the rough and tumble world of politics. In politics it is all about the result - to come second is to lose - so every effort is made to win.

Toby Ralph is entertaining, engaging and thought provoking for anyone in business - in fact, for anyone.

Client testimonials

At our marketing Conference, Toby’s presentation provided the team with an insightful, thought provoking, engaging and entertaining session. I would happily recommend him to anyone looking for a speaker who can cover such a broad range of topics with such quality.

HSBC Australia

Toby presented at the ICON annual customer forum. His engaging and witty journey of discovery on the business of politics and how it works had the audience mesmerised. Toby’s ability to hold the attention of the room while describing the complexities of running an election campaign was complimented by all that attended. I very much look forward for the opportunity to watch Toby in action again soon.

ICON software

He commands an audience with style, sophistication and unparalleled knowledge.

Andrew Gregson

Graceful Speakers is a boutique agency operating from Sydney placing high profile and highly talented guest lecturers aboard five star and higher cruise vessels globally. Toby Ralph has worked with Graceful speakers for over 5 years, completing acclaimed placements aboard ultra-high end lines. He commands an audience with style, sophistication and unparalleled knowledge.

Graceful Speakers