Yassmin Abdel-Magied

Inclusive Leadership Expert, Global Social Advocate

A Sudanese-born author, screenwriter and globally sought-after expert on inclusive leadership. Yassmin Abdel-Magied is an award-winning speaker whose TED Talk is recognised among TED’s Top 10 Ideas, she challenges audiences worldwide to lead with courage, equity and transformative impact.

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Yassmin Abdel-Magied is a Sudanese-born author, screenwriter and award-winning social advocate. A former mechanical engineer, Yassmin has published five books, including essay collection Talking About A Revolution (PRH, 2022) and two novels for younger readers, You Must Be Layla (Puffin, 2020) and the award-winning Listen, Layla (Puffin, 2021). She has most recently signed a two book deal with Hachette UK for teen series, The Hidden Legacy and has a forthcoming adult novel. In 2024, Yassmin was selected for the coveted ITV Original Voices placement, joining the team on acclaimed British Continuing Drama, Emmerdale. She is also developing a number of projects for screen.

An award-winning speaker and globally sought-after advisor on inclusive leadership, Yassmin has delivered keynotes and workshops in 25 countries. She founded her first organisation, Youth Without Borders, at the age of 16, leading it for nine years before co-founding two other organisations focused on serving women of colour. Yassmin is currently a Trustee of the London Library, the Edinburgh International Book Festival and most recently on the Executive Committee of the Black Writers Guild. Her TED talk has been viewed over 2.5 million times and recognised as one of TED’s top 10 ideas.

In all her work, Yassmin is an advocate for transformative justice and a fairer, safer world for all.

Topics

  • Unconscious Bias
  • Gender & Cultural Diversity
  • Women in leadership
  • Empowering women
  • Women in STEM
Yassmin delivered a keynote address to a group of 400 senior global managers. She maintained the attention of the group by delivering a set of simple and powerful messages in a very personal and compelling way. She has developed a level of insight and maturity well beyond her years. IMD
97.3% rated the topic as good or excellent, 94.4% rated the content as good or excellent and 97.1% rated the presentation/delivery as good or excellent, 87.14% of which was in the excellent column. These were, by far, the highest marks received by any speaker on the day. RAEng