Tom Potter

Business Expert, Eagle Boys Founder

Tom Potter has “been there and done that”. He founded the Australian-owned Eagle Boys Pizza and successfully built it up over 20 years from a single store to become Australia and New Zealand’s largest privately owned pizza franchise.

Tom sold the business in 2007, passing on his proven business formula. He expected Eagle Boys to go from strength to strength. Instead he watched its demise from afar until the company finally went into voluntary administration in July 2016.

In demand as a keynote speaker, Tom draws on his experiences to talk to audiences about how to prepare their people for change and the reality of customers’ changing needs. With professionalism, research and attention to detail, he customises keynotes to meet clients’ needs.

More about Tom Potter:

A country boy who left school at 15, Tom Potter found himself jobless at 23 and in 1987 decided to open his first pizza shop in Albury, NSW. With minimal education and very little money behind him, he achieved success for Eagle Boys through radical change, innovation and at times unusual business and marketing tactics.

Along the way, Eagle Boys won various National Franchising Awards and Tom was awarded with the Australian Financial Review’s Young Business Person of the Year. He was chosen to give the valedictorian speech at his graduation class at Harvard Business School.

As Eagle Boys Pizza continued to expand across Australia, New Zealand and Fiji, Tom oversaw the opening of over 300 stores, experiencing many of the highs and lows that affect small to big businesses.

When Tom sold Eagle Boys in 2007 after 20 years of remarkable success, the franchise indirectly employed some 4000 staff with over 120 staff in the corporate office in Brisbane. Sales annually in Australia and NZ had reached $170 million with an advertising spend of over $15 million annually.

Since selling, Tom has enjoyed semi-retirement, started a family, opened two new businesses and consulted to the corporate sector as well as the federal government. He has also enjoyed travelling across Australia and the world telling the ‘Eagle Boys story’ to rooms full of listeners eager to learn.

Tom has shared his experiences and expertise with retailers and franchisees around Australia and the world. He has served on several Boards, including the Ports Corporation of Queensland, Wallace Bishop Jewelers, Brumby’s Bakeries and The Board of Brisbane. He has been a Commissioner on the AFL of Queensland. Tom Potter has been honoured as an Australia Day Patron on more than one occasion and was inducted into Australia’s inaugural Franchising Hall of Fame in 2003 in recognition of him being one of the 20 most successful and influential people in franchising in Australia.

As one of Australia’s most outstanding retailers and entrepreneurs, Tom is an inspirational leader. His straightforward, no-nonsense approach motivates audiences to change and cut through the clutter, and in doing so, to achieve higher results at all levels.

Tom Potter talks to the following topics:

  • Change / Evolve / Thrive
  • How to differentiate in a vanilla world
  • Beating the big boys..
  • What marketing really works for you?
  • Looking through your customers eyes (What they really want)
  • How to stand out like a zebra amongst horses

An innovator and a leader, Tom Potter is the perfect keynote speaker for luncheon, conference or after-dinner events. He is also a highly effective workshop facilitator.

Client testimonials

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