Tom O’Toole

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Founder of Beechworth Bakery

Tom O’Toole is the charismatic and inspirational Baker from Beechworth. His bakery has become one of Australia’s greatest business success stories.

Beechworth Bakery has become the highest earning single bakery retailer in Australia, the winner of National & State Marketing & Business Awards and his business model is being emulated around the world.

Tom took on a bakery in a small, dying and isolated county town with a population of 3,000 people and guided it from two staff to 200 full and part timers; from an annual turnover of $100,000 to in excess of $15 million, making Beechworth Bakery one of the top-selling retail bakeries in the Southern Hemisphere; to serving well over $1 million customers per year at 6 stores located in Beechworth, Albury, Ballarat, Bendigo, Healesville and Echuca; and to the rebirth of a community.

Tom’s passion for spreading the word on motivation and achievement has resulted in speaking engagements throughout Australia and overseas. His passionate, witty and natural way of presenting means that Tom is now in constant demand as a speaker. In sharing his story, Tom takes audiences on a journey full of practical real-life examples, illustrative visuals and take-home messages that are easily actionable

Tom is a self-confessed kindergarten drop out. Poorly educated as a child and from an impoverished childhood he has experienced the lowest of lows but is now a beaming icon of an entire industry. Tom O’Toole is one of a kind, and all Australians who own a business owe it to themselves to get a dose of his insights.

Beechworth Bakery’s guiding motto for quality control is, ‘If you wouldn’t buy it, don’t sell it’ but it’s their service vision that lifts them above the crowd.

Tom O'Toole talks about:

  • Employee Motivation
  • The need to invest in yourself
  • Getting out of your comfort zone
  • Refusing to be ordinary
  • Leadership / Team Leadership
  • Importance of on-going learning & training
  • Marketing / Branding
  • Business Innovation
  • Customer Service
  • How to grow a business
  • Setting and achieving goals
  • Team work
  • Training
  • Motivation / Inspiration
  • Mental Health & Wellness
  • Helping Communities in Crisis

Client testimonials

Tom O’Toole

Founder of Beechworth Bakery

Quick Contact

Tom O’Toole

Founder of Beechworth Bakery

Tom O’Toole is the charismatic and inspirational Baker from Beechworth. His bakery has become one of Australia’s greatest business success stories.

Beechworth Bakery has become the highest earning single bakery retailer in Australia, the winner of National & State Marketing & Business Awards and his business model is being emulated around the world.

Tom took on a bakery in a small, dying and isolated county town with a population of 3,000 people and guided it from two staff to 200 full and part timers; from an annual turnover of $100,000 to in excess of $15 million, making Beechworth Bakery one of the top-selling retail bakeries in the Southern Hemisphere; to serving well over $1 million customers per year at 6 stores located in Beechworth, Albury, Ballarat, Bendigo, Healesville and Echuca; and to the rebirth of a community.

Tom’s passion for spreading the word on motivation and achievement has resulted in speaking engagements throughout Australia and overseas. His passionate, witty and natural way of presenting means that Tom is now in constant demand as a speaker. In sharing his story, Tom takes audiences on a journey full of practical real-life examples, illustrative visuals and take-home messages that are easily actionable

Tom is a self-confessed kindergarten drop out. Poorly educated as a child and from an impoverished childhood he has experienced the lowest of lows but is now a beaming icon of an entire industry. Tom O’Toole is one of a kind, and all Australians who own a business owe it to themselves to get a dose of his insights.

Beechworth Bakery’s guiding motto for quality control is, ‘If you wouldn’t buy it, don’t sell it’ but it’s their service vision that lifts them above the crowd.

Tom O'Toole talks about:

  • Employee Motivation
  • The need to invest in yourself
  • Getting out of your comfort zone
  • Refusing to be ordinary
  • Leadership / Team Leadership
  • Importance of on-going learning & training
  • Marketing / Branding
  • Business Innovation
  • Customer Service
  • How to grow a business
  • Setting and achieving goals
  • Team work
  • Training
  • Motivation / Inspiration
  • Mental Health & Wellness
  • Helping Communities in Crisis

Client testimonials

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