Sophie Renton
Social Researcher & Trends Analyst
Sophie Renton is a leading social researcher and trends analyst. She provides evidence-based insights to help organisations navigate change and thrive, presenting regularly in boardrooms, at conferences and in the media. Sophie delivers engaging, research-driven keynotes and workshops on social trends, generational insights, workforce dynamics and strategic planning.
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Sophie Renton is Managing Director at the internationally recognised McCrindle Research and a leading social researcher and trends analyst. With a deep understanding of how evidence-based insights can inform strategy, Sophie helps organisations navigate change and thrive in complex environments.
With a background in education, Sophie brings a passion for discovery and analysis to her work. She leads McCrindle’s research team in uncovering clear, strategic insights using a wide range of methodologies, managing projects end-to-end with strong organisational, communication and leadership skills. Her expertise spans social trends, generational shifts, workforce dynamics, consumer behaviour and community insights.
Sophie is a highly sought-after media commentator, regularly appearing on programs such as Seven News and the Today Show, as well as on radio, in print and online media. She also presents to organisations across sectors through boardroom strategy sessions, keynote presentations and interactive workshops.
Known for combining robust, research-based content with practical, actionable insights, Sophie provides audiences with the knowledge they need to make informed decisions and plan effectively for the future.
