Sofie Formica

Sofie Formica is a highly accomplished Australian television and radio presenter, media personality and event host with a career spanning more than three decades.

She first appeared on television at age 14, hosting a satellite music video show for regional schools produced by the Queensland Education Department. Her early career included hosting Footprints! from World Expo 88 and producing/reporter work on the children’s show Wombat. She became a familiar face to Australian audiences as part of the original cast and production team of Saturday Disney and made history in 1991 as the first solo female host of the national quiz show Now You See It.

Sofie continued to build a diverse television portfolio, hosting Just Kidding! with Steve Jacobs, which became Australia’s highest-rating TV show in its first season. She also appeared as a guest actor on Home and Away and worked on shows such as The Great Outdoors, The Main Event and Tonight Live with Steve Vizard.

In 1994, Sofie moved to Los Angeles to work for NBC/Time Telepictures as a reporter on EXTRA, travelling across America and interviewing Hollywood stars including Bruce Willis, Meg Ryan, Nicole Kidman, Sylvester Stallone, and the cast of Friends. She then hosted The Web, one of the world’s first shows about internet pop culture, and co-hosted TV.com with Ron Reagan Jr. A career highlight was being handpicked by Oprah Winfrey in 1999 to co-host and mentor in the 13-part series Oprah Goes Online on the Oxygen network.

Returning to Brisbane in 2000 to focus on family life, Sofie welcomed three children and continued to balance her career with family priorities. In 2004, she became the host of The Great South East (later The Great Day Out) on Channel Seven Brisbane, a travel and lifestyle program she led for 14 years, celebrating the people, places and experiences of south-east Queensland.

In addition to her television work, Sofie is a sought-after MC and host, facilitating corporate events, global conferences, industry awards, panel discussions, keynote interviews and public ceremonies. She has hosted QPAC’s The Spirit of Christmas concert since 2017 and appears as the face of National Product Review, promoting products and supporting Australian retailers.

In 2021, Sofie embarked on a new chapter as host of Afternoons with Sofie Formica on Brisbane radio station 4BC for Nine Radio, engaging with listeners, highlighting local businesses, and shining a spotlight on community stories across Brisbane.

With a career defined by versatility, professionalism and connection with audiences, Sofie Formica remains a trusted and dynamic media personality across television, radio and live events.