Sam Kekovich

“You know it makes sense: I’m Sam Kekovich”

Slammin’ Sam Kekovich is a larger than life, public dynamo. As one of the very real personalities of AFL football, a flamboyant media identity and the ‘out-there’ face of the Australian meat and livestock campaign for lamb, Sam Kekovich holds huge appeal amongst Australian audiences.

A naturally gifted entertainer, Sam brings a wonderfully satirical, irreverent and hard-hitting brand of humour to any occasion. His lively presentations draw on all his experiences and the characters he has encountered over the last 30 plus years of his involvement in football, and life.

“You know it makes sense, I’m Sam Kekovich” is both the title of his top selling book, and his familiar catch-cry.

Sam Kekovich was a star AFL player with North Melbourne and Collingwood. During his 10 year AFL career, Sam participated in over 150 games, won a Club Best and Fairest and represented Victoria anumber of times. He was instrumental in North Melbourne’s first Premiership victory in 1975. A controversial personality, Sam had several running battles with his icon coach Ron Barassi.

Since Sam’s playing days, he has “turned himself” into an entrepreneur and media identity. He is a regular panelist on Channel 9’s Sunday Footy Show and appears on Triple M’s pre-match AFL coverage. Sam Kekovich was a co-host of Melbourne’s 3AK radio breakfast team, a past presenter on ABC’s The Fat, PTI Australia on ESPN, and presenter on Melbourne sports radio station, SEN 1116.

Sam Kekovich was the President of the Hammerheads, the Football Team created by Channel 7’s show The Club and was the Chief Executive Officer of K Rock Radio in Geelong.

Sam Kekovich has been the face of the multi award winning meat and livestock advertising campaign for lamb since 2005. In true Kekovich style he has told the public to “buy lamb or they’ll get a serve from him.” The successful campaign has resulted in sales increasing by over one million serves per week.

Sam Kekovich talks about:

Sam Kekovich’s presentations bring together all his best stories and the characters he has encountered over the last 30 plus years of his involvement in football, and life, adding his own special slant and commentary on the world.

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