Peter Bell

Peter Bell is a highly respected leader, former AFL executive and motivational speaker with more than 29 years’ experience across elite sport, leadership, media and business management. Renowned for his ability to build strong cultures and develop high-performing teams, Peter brings a rare combination of lived elite-sport experience, executive capability and authentic leadership insight.

Peter spent six years as an executive with the Fremantle Walyalup Dockers Football Club, where he played a key role in shaping football department culture and driving performance in a high-pressure, results-driven environment. His leadership approach is grounded in empathy, accountability and strong relationships, with a deep understanding of what it takes to align people behind a shared purpose.

Holding both a Bachelor of Laws (LLB) and a Master of Business Administration (MBA), Peter blends strategic thinking with practical leadership execution. His expertise spans talent identification, list management, recruitment and succession planning, with a particular passion for identifying potential and nurturing individuals into high-impact contributors.

Throughout his career, Peter has been committed to mentoring and developing exceptional talent, believing that sustained success comes from investing in people as much as performance. His work focuses on building resilient, adaptable teams capable of thriving through change, adversity and competitive pressure.

As a speaker, Peter draws on his extensive experience in elite football and executive leadership to deliver powerful insights on culture, leadership under pressure, performance, and personal growth. His presentations resonate across sport, corporate and community audiences, offering practical frameworks and real-world lessons that translate well beyond the football field.

Peter’s mission is to foster environments where individuals and teams can perform at their best, grow with confidence and contribute meaningfully to shared success.