Mike Wittenstein
Service and Business Design Expert
A global expert in experience, service, and business design. He has helped organisations transform customer experience. Known for his engaging style and practical insights, Mike blends design, technology, and strategy to help brands stand out in competitive markets.
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Mike Wittenstein is a globally recognised expert, consultant, and speaker in the fields of experience, service, and business design. With over two decades of experience, Mike has worked with more than 400 organisations across 25+ countries, helping them enhance their customer experiences and create more than $1.5 billion in value.
In 1999, Mike pioneered IBM’s first experience and service design practice, landing major customer experience projects for iconic brands such as McDonald’s, Air Canada, and Best Buy. He also played a key role in the founding of the Customer Experience Professionals Association, which has since become a global platform for customer experience leaders.
In 2002, Mike founded Storyminers to help service brand leaders drive transformational change by improving their customer experience strategies. His expertise in blending design, technology, operations, marketing, and people has led to profound, long-lasting impacts across industries such as retail, hospitality, B2B, and beyond. By helping businesses develop unique differentiation strategies, Mike equips organisations to deliver experiences that are both memorable for customers and virtually impossible for competitors to replicate.
Known for his authenticity and engaging storytelling, Mike brings a rare combination of hands-on experience and strategic thinking. His workshops, keynotes, and consulting sessions resonate with everyone from frontline employees to C-suite executives. Whether he’s sharing insights in board meetings, on the showroom floor with sales associates, or delivering impactful keynote addresses, Mike’s approach to customer experience is designed to inspire action and drive measurable results.
Mike has worked with some of the world’s most renowned brands, including Air Canada, Apple, Best Buy, BlackRock, Clorox, Delta Air Lines, Holiday Inn, IBM, McDonald’s, Publix, Safeway, and Zaxby’s. His work has earned him recognition as a top customer experience influencer by leading publications such as the Huffington Post, Witty Parrot, and Vend.
