Joe Cross

Global Health and Wellness Leader

Once obese and battling a severe autoimmune disease, Joe Cross transformed his life through a 60-day juice fast he called a “Reboot,” sparking a worldwide movement. Through books, films, online programs, and live events, Joe continues to motivate and equip individuals and communities to live healthier, more vibrant lives.

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Joe Cross is a global health and wellness leader, filmmaker, entrepreneur, author, and advocate for healthier living. Once struggling with obesity and a severe autoimmune disease, Joe transformed his life through a 60-day juice fast he called a “Reboot,” inspiring millions worldwide to embrace juicing, plant-based eating, and healthier lifestyles.

He is the creator, director, producer, and star of the award-winning documentary Fat, Sick & Nearly Dead, viewed by over 30 million people globally, and its follow-up Fat, Sick & Nearly Dead 2. His latest film, The Kids Menu, addresses childhood obesity and promotes family-centered approaches to healthy eating. Through books, films, online programs, and live events, Joe continues to empower individuals and communities to live healthier, more vibrant lives.