JJ Ferrari

Business Woman, Change Agent and Keynote Speaker

JJ Ferrari aims to inspire, elevate leadership, and grow your business, she will guide you through a personalised path to significant change, focusing on what truly matters to create the results you need.

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JJ Ferrari is not your average keynote speaker, she takes the stage with absolute confidence, then she honestly, vulnerably and playfully brings people into her mesmerising stories to show them things about themselves and how we can become, attract and create in our lives.

JJ talks with her audiences like she’s your best friend who just happens to possess a lifetime of wisdom and experience you need to hear.

With a successful business background and a personal journey of triumph over adversity, JJ captivates audiences as she shares her story of transformation and resilience. From her high-powered executive life to her courageous gender transition, the subsequent loss of everything she held dear, only to getting back to high levels of success.

JJ’s journey is one of hope, empowerment, and the unwavering strength of the human spirit that your audience will love.

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Topics

Fear Into Confidence

Turning fear into power, and decisions into action.

Talk to anyone about fear and you’ll find the same thing: they want it gone. But fear isn’t separate from us — it’s a permanent feature of the human brain. JJ doesn’t sell fearlessness; she calls that a myth. Instead she teaches audiences how to fear less, and how to use fear as raw material for the very thing it tries to steal: confidence.

Dare to Embrace Change

Turning life’s transitions into your greatest source of strength.

Most people don’t resist change because they’re weak. They resist it because they were taught that uncertainty is dangerous and stability is safety. JJ has spent a career — and a life — proving the opposite: the people and businesses who thrive are the ones who’ve learned to read change instead of fearing it.

Practically Outrageous™

Unusual solutions to usual problems.

Every industry has a ceiling that conventional thinking can’t break through. JJ built her entire consulting career on the discovery that the most effective answers usually live in the uncomfortable space between too safe and too wild — a space she calls Practically Outrageous.

Become. Attract. Create.

Lessons from a lifetime of change.

In a world that often seems to shape us more than we shape it, JJ’s signature keynote begins from a different premise: that we are always doing one of three things — becoming, attracting, or creating — whether we realise it or not.

Braving the Silence

What to do in the moment between what used to work and what comes next.

There’s a moment almost everyone experiences: when the title, the role, or the version of yourself that used to work simply stops making sense — and nothing has yet arrived to take its place. JJ calls this the identity gap, and she knows it intimately.

JJ's warmth, energy, humour and expertise blew our audience away at our International Women's Day event — the team were still quoting her weeks later. Her story is one of courage and transformation. I can't recommend her highly enough for keynotes, workshops and coaching. LVMH / Tiffany & Co
The most sincere and authentic speech I've heard in a very long time. Thank you for the courage to bring the conversation on identity, gender and humanity to the fore — it was appreciated across the board. TikTok Australia
JoAnna, you absolutely rocked it. You brought some of the room to tears — myself included — because we were with you every step of the way. You inspired the group to know and live their secret self. Norton Rose Fulbright
Over 100 people joined the call and everyone is still talking about it — what a refreshing, thought-provoking, inspiring story. You kept us all enraptured; we could have listened for another hour. McCain Foods