Ian Luff
Motor Racing Champion, Motivational Keynote & Health & Safety Speaker
From high-energy keynotes to team-building sessions and driver safety workshops, Ian inspires audiences to perform at their best—on the road and in business. With decades of experience and a mechanical engineering background, he transforms learning into an engaging, motivating, and unforgettable experience.
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Twice winner of the Bathurst 24-Hour Endurance Race, Ian Luff is Australia’s leading performance-driving coach and a pioneer in post-license driver education. Founder of Drive to Survive and the Taking Speed off the Roads Campaign, Ian has trained over 300,000 people and worked with 11 Australian World Champions, inspiring audiences worldwide with his unique blend of motivation, expertise, and high-octane energy.
A qualified mechanical engineer and accomplished motoring expert, Ian brings decades of experience in training, development, sales, and marketing to corporate audiences. His philosophy is simple: learning should be motivating, engaging, and fun—and when it is, people retain information, adopt positive behaviours, and achieve lasting success.
Ian’s remarkable career on and off the track—from victories in Formula One circuits in Indonesia to a 17,000km London-to-Mexico car rally—has been driven by his can-do attitude, focus, and persistence. These qualities shine through in his keynote presentations, team-building sessions, and driver safety workshops, empowering audiences to perform at their best, both in business and on the road.
Author of It’s Bullsh*t to Bully, Ian blends wit, grit, and Aussie charm to show that confidence isn’t born—it’s built.
