Edwin Smith
Social Media Strategist and Speaker
After creating content at Channel 10, Edwin learned that social media isn't just a marketing tool - it's about creating content people actually want to watch. Today, he is helping businesses across Australia do exactly that.
Quick Contact
Edwin Smith is a social media strategist, coach, and conference speaker with 15 years of experience helping brands and businesses grow through organic content.
He is the founder of The Social Sandwich and the Club Sandwich membership community.
Before launching The Social Sandwich, Edwin led social media strategy for Australia’s biggest TV productions, including Survivor, The Voice, Love Island, and I’m a Celebrity Get Me Out of Here.
Edwin speaks at conferences and industry events on social media strategy, Instagram growth, and turning content into real business results. His sessions are known for their energy, practical takeaways, and zero fluff.
Topics
- How to Turn Instagram Views into Bookings
- Personal Branding on Social Media
- The Three Ingredients of a Winning Instagram Strategy
- Social Media for Tourism and Hospitality Operators
- Instagram for Small Business Owners
