David Jenyns
Author, Speaker, Systems Architect and Entrepreneur
David Jenyns is a serial entrepreneur, bestselling author, and keynote speaker who helps business owners build systems so their business can run without them. He built and exited three businesses, including Melbourne SEO Services, where he documented the systems, hired a CEO, and stepped away. His books SYSTEMology and Systems Champion have been endorsed by Michael E. Gerber, Gino Wickman, and Brad Sugars. David has coached businesses across 48 industries and 27 countries.
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David Jenyns is a serial entrepreneur, bestselling author, TEDx speaker, and the founder of SYSTEMology, a methodology that helps business owners extract themselves from daily operations by building repeatable, documented systems.
David’s entrepreneurial journey started when he sold Australia’s most iconic sporting venue, the Melbourne Cricket Ground. From there, he franchised a rock ‘n’ roll clothing store, built a stock market education business, and founded one of Australia’s most trusted digital agencies, Melbourne SEO Services.
By 2016, David had built a successful agency but was trapped by it. So he documented every process, built the systems, hired a CEO, and stepped away. The real test came when Michael E. Gerber asked him to drop everything for three months. His business didn’t just survive. It thrived.
That experience became the foundation for SYSTEMology, a seven-step framework now used by hundreds of businesses worldwide. His follow-up book, Systems Champion, addresses how to find and develop the right person inside a business to lead the systems work. His earlier book, Authority Content, covers strategic content creation and positioning.
David has coached 223 businesses across 48 industries and 27 countries. His work has been endorsed by Gino Wickman (EOS), Michael E. Gerber (The E-Myth), Brad Sugars (ActionCOACH), and Allan Dib (The 1-Page Marketing Plan). He has delivered a TEDx talk and appeared on over 200 podcasts.
David is based in Melbourne, Australia, and delivers keynotes, workshops, and masterclasses internationally.
Video
Topics
- Build a Business That Works Without You – The SYSTEMology keynote: which processes to document first, who should lead the effort (not the owner), and how to scale without the founder in the middle. Audiences leave with a clear action plan.
- The AI-Systems Playbook – Process first, then AI. How to combine documented systems with AI so automation doesn’t just create faster chaos. Real examples of AI-powered SOPs and intelligent operations.
- From Founder to Freedom – The journey from trapped operator to strategic visionary, including systemising out of a 10+ year agency, hiring a CEO, and what happened when the business had to run without him.
