Bernard Salt AM

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The Demographics Group, Leading business advisor, author, speaker & columnist

Bernard Salt is regarded as one of Australia’s leading social commentators. He heads The Demographics Group which advises business on demographic, consumer and social trends. Prior to that Bernard founded KPMG Demographics.

Bernard Salt is one of the most in-demand speakers on the Australian corporate speaking circuit and has been so for more than a decade.

He holds an MA from Monash University and was an adjunct professor at Curtin University Business School between 2010 and 2020.  He was awarded Member of the Order of Australia (AM) in the 2017 Australia Day honours.

He is well known to the wider community for his penchant for identifying and tagging new tribes and social behaviours such as the ‘Seachange Shift’, the ‘Man Drought’, ‘PUMCINS’ (pronounced pumkins) and the ‘Goats Cheese Curtain’. He is perhaps best known for popularising the phrase “smashed avocado” globally.

Bernard has popularised demographics through his books, columns and media appearances. His body of work is summarised in six best-selling books and he writes two weekly columns for The Australian newspaper.  Bernard appears regularly on radio and television programs and in conjunction with KPMG Australia he hosted a top-rated podcast called “What Happens Next” which discussed rising trends and important business issues.

Bernard Salt talks about:

Bernard bases his presentation on hard-edged numbers reflecting the most recent demographic, business and social information available. His research into almost every market in Australia enables him to talk authoritatively about trends in any part of the continent, as well as the cultural differences within regional Australia.

His style is informative, witty, incisive and very ‘human’; it is a unique blend of substance and humour. All of Bernard’s presentations are tailored to the client and to the client’s industry.

Client testimonials

Bernard Salt AM

The Demographics Group, Leading business advisor, author, speaker & columnist

Quick Contact

Bernard Salt AM

The Demographics Group, Leading business advisor, author, speaker & columnist

Bernard Salt is regarded as one of Australia’s leading social commentators. He heads The Demographics Group which advises business on demographic, consumer and social trends. Prior to that Bernard founded KPMG Demographics.

Bernard Salt is one of the most in-demand speakers on the Australian corporate speaking circuit and has been so for more than a decade.

He holds an MA from Monash University and was an adjunct professor at Curtin University Business School between 2010 and 2020.  He was awarded Member of the Order of Australia (AM) in the 2017 Australia Day honours.

He is well known to the wider community for his penchant for identifying and tagging new tribes and social behaviours such as the ‘Seachange Shift’, the ‘Man Drought’, ‘PUMCINS’ (pronounced pumkins) and the ‘Goats Cheese Curtain’. He is perhaps best known for popularising the phrase “smashed avocado” globally.

Bernard has popularised demographics through his books, columns and media appearances. His body of work is summarised in six best-selling books and he writes two weekly columns for The Australian newspaper.  Bernard appears regularly on radio and television programs and in conjunction with KPMG Australia he hosted a top-rated podcast called “What Happens Next” which discussed rising trends and important business issues.

Bernard Salt talks about:

Bernard bases his presentation on hard-edged numbers reflecting the most recent demographic, business and social information available. His research into almost every market in Australia enables him to talk authoritatively about trends in any part of the continent, as well as the cultural differences within regional Australia.

His style is informative, witty, incisive and very ‘human’; it is a unique blend of substance and humour. All of Bernard’s presentations are tailored to the client and to the client’s industry.

Client testimonials

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