Chris Riddell

Global Futurist, Strategist & Keynote Speaker

Chris Riddell is Australia's most sought after futurist, and an award winning, industry recognised keynote speaker on digital. He is also a renowned strategist and global trend spotter for businesses and leaders in today's disrupted digital world. Chris is a regular commentator on television in the Asia region on shows such as Sky News, ABC News, The Today Show, The Project, Morning Television and Tomorrow's World.

Chris has worked with some of the largest and most successful companies and brands in our modern world. Having lived and worked in countries such as the UK, Saudi Arabia, Dubai, Kuwait, China, New Zealand and lately Australia, his understanding of our new world is incredibly compelling and thought provoking.

Notably, Chris Riddell was the first ever Chief Digital Officer (CDO) for MARS Incorporated in Australia and New Zealand, architecting the corporate digital strategy behind brands including Whiskas, Pedigree, Wrigley, Starburst, Masterfoods, Snickers and Maltesers.

Chris Riddell is frequently called on as a futurist, speaker and expert commentator to give insights into consumer technology trends within traditional media. His keynotes are meticulously designed to take delegates on an immersive journey. Blending video and bespoke graphic animations, his sessions inspire and inform audiences of all sizes, shapes and backgrounds.

Chris Riddell talks about

Business - Thinking Like a Startup: What does a business of the future look like, and what are the skills your organisation needs to survive?

Adopting a culture of deep innovation across the business, thinking and behaving like a start-up, and finding the entrepreneurs from within your business is more important than ever. Business leaders are under more pressure to understand how to bring new world, blended and more agile thinking into existing businesses. Trust has taken a radically different meaning in the world after tomorrow, and it's a new currency for businesses. How is this possible in a well established business, and how can you create environments for ideas to flourish and create topline growth.

Customer - Creating Connected Experiences: What does a truly connected experience mean, and what are customers looking for?

In an era of hyper distraction, customers are bombarded with content across platforms and devices. Advertising just doesn't connect with Gen Y, let alone even touch the surface with Generation Z. Being a successful and thriving business today requires a deeper understanding of your customer than ever before. Even more importantly, in today's fast paced world, planning for the day after tomorrow is a key skill that is critical to survival.

Crafted storytelling, with a perfect blend of technology, experiences and people will be the hallmark of tomorrow's business.

Industry - Growth and Transformation: What traditional industries are we seeing rapid future growth in, and what skills do we need? We are literally swimming in data, and have more insights into our lives than ever before. Deep, real-time learning to create adaptive experiences and build solutions for specific problems will set businesses ahead. Being able to 'pull levers' and embrace 'liquid data' is how we will see the power balance between large businesses and small ones change forever.

Technology - Human Impact and Mega Trends: Technology is fundamentally changing us as human beings, and we now live and operate in a world that is full of digital natives. Everything about our world is influenced by megatrends; slow moving large, social, economic, political, environmental or technological changes that impact us everywhere. Megatrends influence a wide range of activities, processes and perceptions, both in government and in society, and they last for decades. These are the forces that drive trends around the world. The most successful, innovative and forward thinking businesses are continually plugged into these movements, and use them to support their medium to long-term strategies.

Game Changers - AI, Machine Learning, Automation: Artificial intelligence (AI) has been changing our lives for decades, but never has it felt more ubiquitous than now. Automation and robotics has landed with a bang, driverless technology is now already yesterday's news. Technology is a democratising force, empowering people through information, and we are set for a revolution like no other over the next five years.

The device' as we know it will disappear almost entirely, and this will dramatically influence how we see our world, and the definition of what relationships mean. 'Last mile' decision-making and ethics are being challenged, and our ability to embrace this new era will be the defining point for innovators and trend setters alike.