Mark McCrindle

Social researcher and trends expert, keynote speaker

Mark McCrindle is as a social researcher with an international reputation for tracking emerging trends, demographic change and customer shifts and he is the recipient of the industry's highest accreditation: Qualified Practising Market Researcher.

Mark is Director of McCrindle Research, whose clients include over 100 multinational organisations. His highly regarded research and reports into the key issues facing future generations are recognised internationally and in great demand by business leaders. His understanding of these issues and his ability to communicate them have developed his reputation as a futurist, demographer and a social commentator.

Mark speaks frequently on global trends, consumer shifts, demographic and ageing challenges and workforce planning issues.

He is renowned for his fresh and engaging presentations and, while he often delivers keynote addresses at conferences, he is equally at ease in delivering his expertise in boardrooms briefings or facilitated workshops.

Mark McCrindle is in high demand as a regular social commentator in the media in shows such as Sunrise, The Today Show, 7pm Project, A Current Affair, Today Tonight, 2UE and ABC.

Mark McCrindle is called on by many of Australia's Top 500 Companies to conduct in-house workshops where he combines expert facilitations with key insights and specific industry, workplace and marketing applications.

Mark McCrindle is also the author of three books on emerging trends and social change: The ABC of XYZ: Understanding the Global Generations, A Lexicon and Guide to Communication in the 21st Century and The Power of Good.

He has a BSc (Psychology) and an MA in Sociology from the University of NSW.

Mark McCrindle talks about:

Changing Times, Changing Trends -A snapshot of modern Australians, and an analysis of our fast moving times: from demographics and household trends to an analysis of the social trends redefining our times

The Future Forum -A strategic analysis of the emerging issues that will shape the future. It is a turbo-charged workshop aimed at presenting research-based future scenarios and facilitating teams to develop an action plan to thrive amidst the shifts

From Boomers & Xers to Generation Y & Z -The seismic demographic, population and generational shifts and their business impacts. An analysis of today's generations and a guide to effectively bridge the gaps

The Boomer Boom -Understanding Australia's largest and wealthiest generation, and the ageing population, the implications and how to better market, manage, and engage with the over 50s

Engaging with Today's Students -A session which will equip teachers and trainers with the knowledge and skills to engage a post-literate, multi-modal, tech-savvy generation

Leadership &Communication Skills for the 21st Century -In a world of flat structures and consultative practices, coaching and mentoring has replaced commanding and controlling. This session unpacks the latest research on how to best communicate, engage and lead teams today.

Recruiting, Retaining, & Training Diverse Generations -An overview of the best HR and Management styles that connect with an intergenerational workforce. From attraction and retention strategies that work to motivating and managing today's staff.