Sandra Yates

Business, Education and Arts leader

Former Chair of Saatchi & Saatchi, Sandra Yates is one of Australia's most prominent and influential corporate businesswomen. With broad-based management experience in business, education and the arts, Sandra gives a unique perspective on contemporary communication issues.

Sandra Yates is a consultant to business and government, and an executive coach. She is also a board member of the University of New South Wales Press. She was most recently the chair of the NSW TAFE Commission Board (1998 - 2007), and the Chair of Sydney Writers' Festival, a position she has held from 2000 to 2011. During that time, the Festival grew to become the largest literary Festival in Australia, and one of the largest in the world, with annual attendances in excess of 80,000.

She was Chairman of the multi-award winning advertising firm, Saatchi & Saatchi Australia from 1996 to 2004, and during that period led two national election campaigns on behalf of the Australian Labor Party.

She was previously the publisher of Time magazine - a position she held from 1990 - 1993. Under her leadership, Time became the No 1 news and business magazine in Australia in both circulation and readership, and increased advertising revenue by 50%.

Prior to that, Sandra was President and CEO of Matilda Publications Inc., a company she founded with her then business partner, Dr. Anne Summers, in New York in 1988, when they raised $20,000,000 on Wall Street, and completed the second woman-led LBO in US corporate history. The company successfully launched Sassy (a magazine for teenage girls) and led Ms magazine to its highest ever circulation.

Sandra is a Past President of Chief Executive Women, and the YWCA of Sydney, and a former board member of the NSW Major Events Board, UNICEF, Musica Viva, and the Taronga Foundation. Sandra is a Past President of the Magazine Publishers Association of Australia, and a former director of the Magazine Publishers Association in the US.

In June 2002, she was admitted as an Officer in the Order of Australia for services to women's organisations, vocational education and training, and the advertising industry.

Sandra Yates talks about:

  • Marketing
  • Branding
  • Communication
  • Change Management
  • Ideas Leadership
  • Diversity

Client testimonials

Humorous and Informative. Very stimulating. Practical tips.

Institute for International Research

Audience extremely appreciative… engendered some good questions.

North Rivers Regional Development Board

Sandra fitted into the panel very well – they were rated quite highly on the delegate evaluations.

NSW Business Chamber