Peter Alexander

The King of Pyjamas

Meet a man who knows what people like in bed! Peter Alexander has been Australia's ‘King of Pyjamas' for 25 years, and his well known brand is hailed, worn and coveted by anyone and everyone. 

Whilst we've been sleeping, Melbourne based designer Peter Alexander has been building an enormously successful business, creating fun and fashionable pyjamas, daywear and giftwear.

After struggling at school with learning disabilities and not getting into University, he came across an idea and started a business on his mother's dining room table. His business now has over 40 boutiques in Australia and New Zealand and growing. Not bad for a guy who simply saw a ‘gap in the market' twenty five years ago.

Celebrities have taken a liking to his brand too. Over the last twenty five years, well known names such as Kylie Minogue, Salma Hayek, Toni Collette, Nicole Richie, the Hilton sisters and Lady Gaga have all been sleeping with Peter.

With the celebration of twenty five years, Peter has created a retrospective collection with one highlighted item from each great year. These highlighted moments include when his beloved dog Penny became a brand ambassador, the Cloud Collection, the infamous onesie, the Vegemite collaboration, introduction of the slinky nightie, and the introduction of both kid's & men's wear.

"When creating my 25th year collection I had a real sense of achievement, gratitude and fun! I wanted to share these emotions with our fans and customers" Peter Alexander.

Peter is also an avid supporter of the RSPCA and has collaborated with the charity and been awarded Ambassador status for his contributions and awareness.

Why is he just so good in bed - only he can answer that!