Justin Herald

The Attitude Story

Justin Herald is a man with Attitude! In 1995, all Justin had to start his business was $50 and an attitude. With clever marketing campaigns and a strong desire to make something of his life, Justin set out to turn his $50 into a multi-million dollar empire in just 6 years.

Attitude Gear® was the brand and motivational quotes were the key. Justin began printing t-shirts with slogans such as 'In the end it's all a matter of attitude' and now has a wide range of products selling in over 3,500 stores throughout Australia.

Justin's business success has allowed him to retire from Attitude Gear® and turn his passion to helping others achieve their business and personal goals. Justin has worked closely with major organisations such as the Australian Tax Office, Phillips and IP Australia. He is in high demand as a motivational speaker - in 12 months alone he delivered presentations to 150,000 people on topics of success, passion and opportunity.

Justin is also a best-selling author. His first two books Would you like Attitude with that? and What Are You Waiting For? have become international best-sellers. His third book released in 2004, It’s all a Matter of Attitude, became an Australian best-seller in less than two weeks. More recently, he has published How to Grow Your Business Without Spending a Single Cent and So You Have a Great Idea for a Business... Now What? He has also released a variety of CDs and DVDs, which focus on how to reach your goals and live your dreams.

Justin Herald talks about:

Justin Herald talks to leaders and staff about achieving their full potential and provides expertise to businesses and individuals looking for advice from a proven market leader. His vast array of speaking topics range from his own business’ success story, to branding, marketing, business building, leadership, customer service, the psychology of success, and more.

Real, personable and approachable, Justin is someone who truly ‘walks the talk’. His presentations are energetic and full of practical information to challenge and inspire audiences. His down to earth style and no-nonsense attitude is well received by audiences and his messages are taken away and remembered long after the event.