Mike Wittenstein

Global experience, service and business design expert

Mike Wittenstein is a global expert, consultant and speaker on experience, service and business design, who has helped over 400 organisations in more than 25 countries make their experiences better – to the tune of $1.5B in value created. By his own admission, he is a designer who can’t draw.

Mike started IBM’s first experience and service design practice in 1999, landing customer experience projects at McDonald’s, Air Canada and Best Buy. He also helped establish the international Customer Experience Professionals Association.

In 2002, he founded Storyminers to help service brand leaders make big changes to their brands by improving their customer experience. Since then, he has been using experience design as a business strategy to positively impact retailers and the businesses that support them. He helps leaders and their companies find the kind of differentiation that customers notice and competitors find impossible to replicate.

Mike knows how to effectively blend design, technology, operations, marketing, mobile and people. He’s got a gift for sharing experiences through keynotes, board meetings or on the showroom floor with sales associates. He brings ‘in the trenches’ know-how from a wide variety of service businesses including many retailers.

Mike is approachable, knowledgeable, and most of all authentic. He’s got a passion for his craft and a great way with stories. During his presentations he shines a spotlight on the many human and environmental elements that influence the customer experience with humor, energy and real-world anecdotes.

His retail, hospitality, B2B and service brand clients include: Air Canada, Apple, Best Buy, BlackRock, Clorox, Delta Air Lines, Holiday Inn, IBM, LeasePlan, McDonald’s, Party City, Publix, Safeway, Zaxby’s, as well as other game changers.

Mike is also ranked as a top customer experience influencer by the Huffington Post, Witty Parrot and Vend websites.

Mike Wittenstein is known globally for his creativity and his ability to work ideas from the front-line to the boardroom. Audiences benefit from his out-of-the-box thinking and proven skills and his presentations and workshops have been the catalyst for customer experience strategy and design around the world.

Mike Wittenstein talks about:

  • Customer Experience as Business Strategy
  • Intelligent Experiences: Where CX Meets Tech
  • How to ‘Apple-ize’ Your Business
  • Anticipation: Knowing Sooner Means Serving Better at Lower Cost
  • Store of the Future
  • Journey Mapping
  • Lower Right Quadrant: Creating Higher Value at Lower Cost

Client testimonials

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