Adam Penberthy

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Gen Y expert, keynote speaker and presenter

As founder and Creative Director of leading youth advertising agency Fresh, Adam Penberthy has his finger on the pulse of all things youth related.

Adam is regarded as one of Australia's preeminent speakers on Gen Y and youth communication and has a natural talent for presenting the latest trends in an entertaining yet informative manner.

Adam Penberthy began his first commercial business at age 13 and by the time he was 15, employed his first full-time staff member to run the company whilst he was at school. His business expertise has seen him experience great success at a young age.

Adam is a dynamic speaker, filling his presentations with enthusiasm and passion. He is a must-see presenter for organisations that want to really engage with the elusive Gen Y and youth demographic.

Working on major campaigns for the Queensland, Victorian and NT Governments, along with prominent brands such as Hell Pizza, QUT, Griffith University, Channel 10 and many others, Adam has cemented his reputation as a leader on Gen Y and youth in Australia.

Adam Penberthy talks about:

  • Connecting, engaging and advertising/marketing to the under 30s (Gen Y and Gen Z)
  • Digital media: social media, social networking, digital trends, mobile innovation etc.
  • Leadership/being a young entrepreneur: Starting FRESH, starting a business at a young age, managing people, business strategy etc.

Client testimonials

There is no doubt the old rules of advertising and marketing have changed. Organisations do need to Think Fresh. I would say any company serious about not just reaching, but really engaging with the emerging generations should contact this dynamic agency.

McCrindle Research

He demystified 'Generation Y' and helped us understand how to communicate with this large part of the community. He held the audience of senior government and not-for-profit communicators spellbound and generated some great discussion. We've had requests to have him back next year!

Emergency Media and Public Affairs

Adam addressed a sold out event about the latest trends in the digital world and how to communicate in non-traditional ways to this generation of media savvy consumers. Adam in person was a pleasure to work with, enthusiastic and well prepared. He is not only a professional but an all-round nice guy.

Iceberg Events

The LGMA North Queensland event was the second time that we have worked with Adam and once again he exceeded all expectations. Given the task of engaging local government and getting them excited about the next generation of technology, Adam ensured there was something for everyone and spoke in their language, not in techno-guff. In the words of a delegate “WOW!! Even an ‘old dog’ was able to learn some new tricks and possibilities”. We look forward to involving Adam and the team at Fresh in future LGMA Queensland events.

Local Government Manager Association