quick contact

Group Marketing Director News limited


Joe Talcott was appointed Group Marketing Director at News Limited in April 2005. He is responsible for building the brands and growing the customer base of the multiple media properties under the News Limited umbrella. In a fast-changing media environment he has made brand building a priority with more emphasis on building brand loyalty.

Joe Talcott was appointed Group Marketing Director at News in 2005 after a long career as Marketing Director at McDonald’s, working in the USA, Latin America, Asia and Australia.

Joe has worked for marketers, agencies and media companies in North and South America, Europe, Asia and Australia.

Prior to his tenure at McDonald’s, Joe worked as General Manager of Fahlgren Advertising in Fort Lauderdale, Florida and Senior Vice President of Carmichael Lynch Advertising in Minneapolis, Minnesota. Among his many career achievements, Mr Talcott was named one of BRW magazine’s Marketers of the Year.

Joe Talcott is Chairman of the Australian Association of National Advertisers (AANA) and serves on the board of The Newspaper Works as well as the Pacific Area Newspaper Publishers Association (PANPA). In addition, Joe serves as a Media & Marketing Advisor on the Global Poverty Project.

Joe Talcott speaks about:

  • Changing media dynamics; The Fourth Advance
  • Marketing Brands
  • Changing brand perceptions; The “i’m lovin’ it” story
  • Advertisings place in society and the case for Community Regulation of advertising
  • The benefits of a healthy Agency / Client relationship
  • Climate Change; Making a difference. The One Degree story

    • Client testimonials

    Joe Talcott has a nice way with an anecdote. The News Ltd marketing boss made the best two observations of the morning at Ogilvy’s session on how brands can survive the recession.

    mUmBRELLA

    On behalf of the University of Miami, I would like to thank you for coming to speak to us. The presentation was extremely interesting and informative.

    VP University of Miami, Miami, Florida

    Thank you for your presentation at the Marketing and Brand Metric Conference. Delegate feedback gave you a score of 5.2 out of 6! T/hey said your remarks were very relevant and provided valuable insights.

    IQPC, Singapore

    Your performance at this meeting was sensational!

    Duailibi Petit Zaragoza (DPZ) – São Paulo, Brazil

    Wow. What an inspirational speaker. Joe Talcott was excellent – very interesting and engaging. ANZ Group Marketing Forum, Sydney, Australia,

    Forum feedback

    Thank you so much for your presentation to the Advertising Federation. You had a terrific energy and superior examples! Advertising Federation,

    Fort Lauderdale, Florida