Kevin Sheedy AM

Legendary AFL Player and Premiership winning Coach

Kevin Sheedy, AFL Legend, was appointed as the inaugural coach of Greater Western Sydney in late 2009. A four-time premiership coach in his 27 years with Essendon and a member of the AFL Hall of Fame, Kevin Sheedy signed a three-year deal to coach the side through to its first year in competition in 2012.

Kevin Sheedy has been a success as a player and coach and is without peer when it comes to engaging new communities in the game. As an ambassador to the AFL, he was heavily involved in developing the Greater Western Sydney side. He was a driving force in the development of AFL Sportsready, a program which has provided more than 4000 jobs for young people.

In addition, he drove events including the Anzac Day match between Essendon and Collingwood, the Dreamtime at the 'G match to celebrate indigenous players and Essendon's strong presence in the Sydney market.

Kevin is known as much for his off-field work as he is for his premierships. In 1998, he broke the record for coaching more professional AFL games than anyone else in history. With a total of 886 games under his belt, he holds the AFL record for the most games combined as a player and coach.

About Kevin Sheedy:

Kevin Sheedy's AFL career began with the Prahran Football Club in 1964 and was followed by 12 years with Richmond, where he played 251 games and was a member of the Premiership teams in 1969, 1973 and 1974.

In 1973 Kevin Sheedy was appointed assistant skills coach and club development officer. While in this role he conducted football clinics at schools, junior and country football clubs, and shopping centres. He also introduced a Melbourne suburban football competition for children.

During 25 years as coach with Essendon, Sheedy coached 330 winning games, 167 losses and 5 drawn games, giving him a 66.09% win ratio. In addition, he competed in seven Grand Finals, playing premiers in 1984, 1985, 1993 & 2000, won six of the eight 'Night' Grand Finals, and was recognised as the ‘All Australian' coach in 1985, 1993 & 2000. The club's membership increased from 15,000 to 36,000+ and much of the club's success off the field is attributed to Sheedy's unique marketing skills and personal popularity with supporters.

Indeed, Kevin Sheedy has been a catalyst for many changes in AFL: respect for interstate football during the 1980's, an expanded interchange bench at the state and club level, a new level of versatility among players, the growing influence and confidence of Aboriginal players, clever manipulation of the draft and apprenticeships in football. "Sheeds" incredible run as Essendon coach came to a close at the end of the 2007 AFL Premiership season. He continued on in an ambassadorial position with the AFL and took up the position as coach of the new Greater Western Sydney team in late 2009.

Kevin has long been an ambassador for the game throughout Australia. He has done a great deal of work with Aboriginal communities in the northern parts of Australia, encouraging young Aboriginal people to take up the game, and being a vocal supporter of anti-racial vilification laws in the game. He also encouraged foreign players to train with his side including a former American footballer, a skillfully athletic Ethiopian immigrant and more recently two gallant Japanese try-outs.

Kevin Sheedy has racked up numerous appearances on television and radio, including appearing on FOX FM's Friday morning football tipping with Tracy Bartram and Matt Tilley in 2003 and 2004. He writes columns for the Herald Sun and is a spokesman for Aquamax Australian water heating systems.

Kevin Sheedy has co-authored several books, and in 2008 released his life story, Stand Your Ground. He is a life member of the Richmond Football Club, the Essendon Football Club and the Australian Football League. He received the Advance Australia Award in 1993, was honoured in 1998 as a Member of the Order of Australia in recognition of his service to sport and the community, awarded the Australia Sports Commission Coach of the Year for 2000 [Domestic] and was also awarded an Australian Sports Medal in recognition of his service to Australian Football. Kevin is a member of the Team of the Century of the Richmond Football Club, and in 2003 he was awarded the Australian Centenary Medal.

Client testimonials

Kevin was excellent, he engaged the audience fully and was very energetic and enthusiastic. All comments from the attendees were positive and I would most certainly recommend him to anyone who was looking for a very adaptable speaker who can engage all levels of the community and business world.

Victorian Institute of Water Administration

One of the best aspects of Kevin's presentation from our group's perspecitive was that Kevin talks from his own experiences in regard to coaching and building a business (football club and national league) which allows individuals to draw there own business parallels. Kevin was also very entertaining.

Commonwealth Bank of Australia

Very relevant, inspiring and entertaining. Lots of positive feedback. He filled the room with positive energy.

Northland Shopping Centre

He was a real surprise package for us..exceeded our expectations and the ladies loved him. So generous of his time and so genuine. He was a big hit - he can clearly relate to people at all levels and he was there over an hour early, listening to the earlier speaker, he signed books etc and made the day.

E-Matrix Training

Excellent, a perfect fit. Kevin slotted into the event like he was one of our own staff. He stayed for the duration of the event and virtually spoke to everyone in the room. Kevin posed for photos and signed autographs, and his address was not only highly entertaining but relevant to our objectives on the night. He is a true legend.

Insurance Group Australia

Kevin was very highly rated by the audience, with 85% of participants saying that he exceeded their expectations of the session. He was engaging and made the content relevant to the audience. Audience comments include: "Terrific way to end the conference with such an extraordinary bloke, who believed in the simple philosophy of one good idea, seeing beyond your backyard, being grounded and knowing who you are, reducing the bullshit and enjoying your job and life. Thanks very much" and "Thought this was the best part of the conference - his brief was relevant to our jobs and was thought provoking - great choice of speaker"

NSW Secondary Deputy Principal's Association

He was very well received and rated well. He drew on his experience to give the audience a broader insight into building and developing talented teams

Australian Institute of Superannuation Trustees (AIST)

Very well he was personable and all levels of people within our audience enjoyed his talk

Veolia Environmental Services Pty Ltd (NSW Office)