Justin Herald

The Man with Attitude

Justin Herald is a man with Attitude! In 1995, all Justin had to start his business was $50 and an attitude. With clever marketing campaigns and a strong desire to make something of his life, Justin set out to turn his $50 into a multi-million dollar empire in just 6 years.

Attitude Gear® was the brand and motivational quotes were the key. Justin began printing t-shirts with slogans such as 'In the end it's all a matter of attitude' and now has a wide range of products selling in over 3,500 stores throughout Australia.

Justin's business success has allowed him to retire from Attitude Gear® and turn his passion to helping others achieve their business and personal goals. Justin has worked closely with major organisations such as the Australian Tax Office, Phillips and IP Australia. He is in high demand as a motivational speaker - in 12 months alone he delivered presentations to 150,000 people on topics of success, passion and opportunity.

Justin is also a best-selling author. His first two books Would you like Attitude with that? and What Are You Waiting For? have become international best-sellers. His third book released in 2004, It's all a Matter of Attitude, became an Australian best-seller in less than two weeks. More recently, he has published How to Grow Your Business Without Spending a Single Cent and So You Have a Great Idea for a Business... Now What? He has also released a variety of CDs and DVDs, which focus on how to reach your goals and live your dreams.

Justin Herald talks about:

Justin Herald talks to leaders and staff about achieving their full potential and provides expertise to businesses and individuals looking for advice from a proven market leader. His vast array of speaking topics range from his own business' success story, to branding, marketing, business building, leadership, customer service, the psychology of success, and more.

Real, personable and approachable, Justin is someone who truly ‘walks the talk'. His presentations are energetic and full of practical information to challenge and inspire audiences. His down to earth style and no-nonsense attitude is well received by audiences and his messages are taken away and remembered long after the event. 

Topics include:

  • Discover how the customer actually thinks and what they expect.
  • Learn how to deal with difficult customers
  • Overcoming objections
  • Understand how to use the customer as a sales person
  • How to change the culture within the department and business.
  • Evolution not Revolution with regards to customer service
  • Understanding the issues that are present within the current service culture
  • How to increase per customer sales by implementing the ME Factor system
  • How to keep customers loyal and stop them shopping around online and potentially losing the customer to your competitors

Client testimonials

Wow! Justin was well received by our audience. He delivered a very thought provoking message!

Advanced Retail Management Systems

A person with a clear sense of direction, a vision for the future and the ability to encourage and influence others to become committed to those same directions.

Australian Taxation Office.

It’s my opinion that anyone who wants to succeed in life needs to hear you speak. You have given me the extra drive I was searching for.

ITN Group

Thoroughly entertaining, informative and inspiring. An extremely effective communicator, a dynamic personality, an energetic and influential individual.

Hand Brake Turn

Thank you for your inspiring words at our Motor Show Breakfast. I have fielded so many call from the Dealer network stating how motivating your speech was and also your ability to connect with each and every one of us.

Mercedes Car Group

Justin is the best speaker we have ever had for any of our conferences. His content, delivery style and messages rang plenty of bells and enabled us to end the conference on a high note.


I was particularly pleased with how you focused on customer service and its importance, accompanied with your down to earth examples of your philosophies in action. You certainly tailored your experiences to relate to the people on my team.

Boots Outdoor World

Justin Herald’s ability to connect with people at all stages of life and from all walks of life is exceptional. I have never seen our management group so unanimous about anything before. They all loved it!

Vision Group Australia

Justin was received well by the Lifeline group. What he had to share was relevant and certainly entertaining. What Justin delivered was what I was looking for.


He certainly connected well with the audience and was engaging throughout. People were talking about how great the speaker was for days afterwards.

Ray White Canberra