Joe Talcott

Multinational Marketing Director

Joe Talcott is one of the most experienced - and respected - marketers in Australia. His marketing experience stretches over three decades including seven years at News Limited where he held the position of Group Marketing Director and 17 with McDonald's in markets across the world. More recently, Joe joined Michael Hill Jewellery, as Global Chief Marketing Officer.

Joe began his career as a copywriter working for advertising agencies in the USA. He joined McDonald's in 1982 as a marketing manager, thereafter holding several positions, including director of marketing in Latin America, Asia/Pacific and Australia. In 2003 he moved to the company's headquarters in Chicago to work as global marketing & creative director on the launch of the "i'm lovin' it" campaign. Joe Talcott has worked for marketers, agencies and media companies in North and South America, Europe, Asia and Australia.

As Group Marketing Director at News Limited, Joe was responsible for building the brands and growing the customer base of the multiple media properties under the News Limited umbrella. In a fast-changing media environment he has made brand building a priority with more emphasis on building brand loyalty.

Mr. Talcott is past Chairman of the Australian Association of National Advertisers (AANA) and past President of the Newspaper Publishers Association (NPA). He was a founding Board member of The Newspaper Works. He currently serves on the Board of R U OK? Day.

He is an engaging and entertaining keynote speaker on creatively thinking and marketing your ideas and services to grow your business.

Joe Talcott speaks about:

  • Changing media dynamics; How communications history shows us the future
  • Marketing small business to compete with the big guys
  • How to invigorate a brand to win Customers, Employees and Shareholders. The McDonald's "i'm lovin' it" story
  • The Battle for Your Creative Brain: How to build your business with innovative ideas
  • Advertising's place in society and the case for community regulation of advertising

Client testimonials

Joe Talcott has a nice way with an anecdote. The News Ltd marketing boss made the best two observations of the morning at Ogilvy’s session on how brands can survive the recession.


On behalf of the University of Miami, I would like to thank you for coming to speak to us. The presentation was extremely interesting and informative.

VP University of Miami, Miami, Florida

Thank you for your presentation at the Marketing and Brand Metric Conference. Delegate feedback gave you a score of 5.2 out of 6! T/hey said your remarks were very relevant and provided valuable insights.

IQPC, Singapore

Your performance at this meeting was sensational!

Duailibi Petit Zaragoza (DPZ) – São Paulo, Brazil

Wow. What an inspirational speaker. Joe Talcott was excellent – very interesting and engaging. ANZ Group Marketing Forum, Sydney, Australia.

Forum feedback

Thank you so much for your presentation to the Advertising Federation. You had a terrific energy and superior examples! Advertising Federation.

Fort Lauderdale, Florida

In one of the bravura performances of this year’s Mumbrella360 Conference, Joe Talcott shared his views on the broken relationship between marketers, media agencies and media owners. The session received the highest score of the conference's 60 sessions, while Talcott was scored as the most engaging of the event’s 200 speakers.

Mumbrella360 Conference

Joe’s always brilliant. As good as anything on TED

Step Change Marketing

Thanks once again for such an engaging and inspiring presentation