David Penglase

Australia's expert on sales

David Penglase is Australia's expert on the ethics of selling, and the founding director of SalesCoachCentral. He is one of this country's most sought after keynote and workshop speakers at both sales conferences and incompany sales programs.

David helps organisations increase sales, deliver exceptional service, and create environments where clients want to keep coming back and refer others.

David is author of a range of best selling books on sales including: What's Ethical About Selling? The BASICS of selling. Your Sales Success and The Essential Selling Series. His dynamic and interactive keynotes and workshops help salespeople sell more, confidently, comfortably, consistently and commercially.

David has a degree in business and human resource development and has over two decades of experience in the fields of organisation and people development,. He holds an MBA, and a Masters Degree in Professional Ethics.

David's clients include: The Commonwealth Bank, Johnson & Johnson, ING, Crane Distribution, AMP, Elders, LJ Hooker, HIA, ANZ Financial Planning, Oroton, Louis Vuitton, MLC, Travelscene, Reed Business Publishing and Clearview

David Penglase talks about...

  • It's not what you sell, it's the way that you sell it
  • Beyond the BASICS of selling
  • Creating sales cultures to be proud of

Client testimonials

I meet and hear some of this country’s most prominent guest speakers. I have to say that few, if any, were able to match the style, delivery and impact of David’s presentation.

AM Club, Sydney

I feel that I had learnt more with you in one morning than in four weeks in another course.


Putting our Business Development Managers through your course was the best training we provided the team last year. As a result of implementing the tools and techniques from the course we have achieved from a 20% and up to 50% improvement in our results.

Commonwealth Bank, Sydney