Claire Madden

Social researcher & next gen expert

In addition to massive demographic change, the world is undergoing huge generational change. Social researcher and next-gen expert Claire Madden is a professional in interpreting what this means for educators, managers and marketers.

Claire is fluent in the social media, youth culture and engagement styles of these global generations. Armed with her research methodologies, business acumen and communication skills, she effectively bridges the gap between the emerging generations and the business leaders and educators of today.

Additionally, as Director of Research at McCrindle Research, Claire manages research commissioned by some of Australia's largest organisations, giving her an informed perspective on the emerging social trends shaping Australia's future.

Claire brings robust, research-based content to her engaging presentations and consulting. As a social commentator, she has been interviewed on these topics on prominent television programs Sunrise and The Morning Show, as well as on the radio and in the print media.

Claire has delivered professional development sessions for school and tertiary teachers, given keynote addresses at conferences as well as boardroom strategy sessions. From conducting training days for corporate and not for profit clients, to addressing students, training rising leaders and facilitating youth panels, Claire is in a unique position to understand the emerging generations and communicate the key engagement strategies.

Her clients include Australian Catholic University, Australian Institute of Sport, Awards Victoria, Citibank, Griffith University, NSW TAFE, The Salvation Army, The University of Adelaide and Walker Wayland.

Claire Madden talks about:

  • Generation Z Defined: The key factors of this global generation
  • Future Proofing Careers: How educators can equip their students to thrive in changing times
  • Kids, Tweens & Teens: What they like, what they buy, and why
  • Gen Z at Work: Attracting, retaining, managing & training emerging generations
  • The What, Why & Where of Social Media: How to connect and communicate with the new generations
  • Gen Leadership: Developing emerging leaders & managing multi-generational teams
  • Creating an Engaging Culture: Inspiring the next generation of staff, volunteers and teams
  • Client testimonials

    Vibrant, exciting, relevant, informative, energetic, personable and from the feedback we have received, one of the best presenters our attendees have ever seen.

    Awards Victoria

    We received lots of positive feedback about Claire’s presentation on the day… it was great to have such an interactive and engaging presenter on board to present new and interesting content.

    University of Adelaide

    Awesome, engaging, excellent, challenging.


    Claire was excellent! She was warm in her presentation and full of useful information - it was very well received! ... It was exactly what we were after.

    SU Queensland

    Claire’s ability to communicate the factual data in an engaging and interactive way was tremendous.

    Mentone Grammar

    We were extremely pleased with how both events went – Claire’s insights were highly valuable, as was the quality and professionalism of both her presentations.

    Citi Bank Australia & New Zealand