Bruce Cotterill

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Leading Change Management Specialist

From launching his own computer company at the age of 22, to leading one of New Zealand's biggest ever debt restructure programmes as CEO of Yellow Pages Group, Bruce Cotterill describes his career as a "vertical learning curve".

Bruce Cotterill is a CEO and company director who has excelled in a number of dynamic sectors and in a range of extremely demanding change-oriented roles. He is a "transformation leader" with extensive experience across a range of industries - notably media, property and retail - and a variety of ownership models, including public company and private equity.

A passionate leader of change, Bruce is committed to business performance improvement.  He has continuously delivered vastly improved results for organisations by focussing on enhanced personnel engagement and improved customer orientation.

As a CEO Bruce has lead turnarounds at real estate group Colliers, Kerry Packer's ACP Magazines, and iconic New Zealand sportswear company Canterbury International. Originally a Board Director at Yellow Pages Group, in 2008 he was asked by shareholders to step in as CEO to lead the company through a period of dramatic change, whilst also leading the restructure of the company's $1.8 billion of debt.

As a speaker and consultant, Bruce Cotterill is a highly regarded business communicator and assists organisations to maximise their profitability through what he calls "The 7 Principles of Profit".  He is one of New Zealand's leading conference keynote speakers, a wonderful storyteller who adds humour and inspiration to his presentations.

Bruce Cotterill was one of the youngest ever participants at Stanford University's prestigious Executive Programme.

A competitive ocean swimmer, Bruce has completed more than 50 long-distance ocean swims and over 90 triathlons, including the gruelling South Island Coast to Coast.

Client testimonials

Bruce's presentation contained the key elements of leadership and profitability we were seeking. Critical business philosophies succinctly expressed.

The Professionals

Excellent presentation - a first class performance. Your mix of humour with business experience makes the principles and suggestions you put forward both credible and easy to understand. The manner in which you can take reasonably complex management principals and reduce them to "why haven't we been doing this for years" material for participants, stamps you as very rare in today's business speaking world.

Stadium Australia