Cameron Schwab

Strategic leader & CEO of Melbourne Football Club

Cameron Schwab is CEO of the Melbourne Football Club, the club he represented as a teenager. Prior to his appointment with Melbourne Football Club, he was the CEO of the Fremantle Dockers. During seven years with the Dockers, he transformed the club's performance by garnering high level corporate and sponsorship support. 

Armed with an Advanced Management Program from Harvard Business School and on the ground success, Cameron Schwab draws on the potent parallels between business and sport to deliver powerful strategies for success, team building, change management and more.

More about Cameron Schwab:

Cameron Schwab commenced work as a junior administrator/office boy at the Melbourne Football Club at the age of 18 in 1982.  He was later appointed Recruiting Manager. In 1987 the Demons made the finals for the first time in 23 years, and were Grand Finalists the following year.

In 1988, Cameron was appointed General Manager of the Richmond Football Club at the age of 24 - the youngest person to hold this position in the history of competition, and held this position for six years. The Tigers were wooden spooners the previous year, and in deep financial difficulty. In 1990, Cameron oversaw the 'Save our Skin' (SOS) fundraising campaign that effectively saved the club from bankruptcy. In 1995, Richmond made the finals for the first time in 13 years.

Cameron then studied full time for two years completing a Master of Business Administration (MBA) and a Master of Marketing at the Melbourne Business School.

After completing his studies, Cameron was appointed as Chief Executive Officer of the Melbourne Football Club immediately following the failed merger with Hawthorn.  In 1998, the Demons made the preliminary final having finished last the previous year, and were Grand Finalists in 2000.

In September 2001, Cameron accepted the position as Chief Executive Officer of the Fremantle Football Club.

Cameron oversaw the transformation of the Dockers.  At the time of his appointment, Fremantle was $8m in debt, had lost $5m in the previous three seasons and won just two games that year.  When Cameron resigned from the Club in mid 2008, the club has $5m in the bank and had over 43,000

members (3rd in the AFL), and high level corporate and sponsorship support.  The club was first time finalists in 2003 and preliminary finalists in 2006.

Cameron completed an Advanced Management Program (AMP) at Harvard Business School in 2007.

Following a seven year stint at the Dockers Cameron returned to his home city of Melbourne for family reasons and soon after accepted the role of CEO at his old club - Melbourne Football Club.

Cameron Schwab talks about:

Football is too much of a sport to be a business, and too much of a business to be a sport.....and it is the differences that make it interesting.

AFL football evokes great passion. It is a volatile environment where every decision is the subject of enormous scrutiny.  It will test every aspect of the organisation, its people and its processes.

The game does not give up its rewards easily.

Cameron is a first class speaker who draws on the potent parallels between business and sport in a range of presentations including the following.  He can tailor his presentation to suit your specific requirements.

  • Change Management - Turning it Around
  • Organisational Decision Making - Getting it Right.
  • Building Strategic Relationships
  • Building a Winning Team.
  • Building a Brand
  • The Chairman, the Board and the CEO
  • Strategic Development and Implementation
  • Bouncing Back - the Art of Survival
  • Leading in a Dynamic/Volatile Environment
  • Crisis Management
  • Finding Something - which covers Leadership, Bouncing Back, Driving Change & Decision Making.
  • Leadership/Teamwork
  • Improving Outcomes
  • Winning - Is it Worth It?

Client testimonials

Very well put together presentation, delivered in an extremely professional manner. Cameron was able to earn praise and acceptance from all of our delegates – even those one eyed supporters of another footy club!! An excellent session and I would recommend Cameron highly.

Local Government Managers’ Australia Conference

Excellent speaker. Very relevant and inspiring presentation – rave reviews from our group. Well done Cameron.

Medicare Australia

A quality presentation delivered in a relaxed manner using specific examples relating to the topics discussed made this a thoroughly enjoyable experience for all of our management sales team.

Celebration Homes WA

Excellent speaker. The overall feedback from attendees has been great. Cameron established a good rapport with the audience and conveyed his message extremely effectively.

Goldfields Esperance