Richard Sauerman

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Brand and communications strategist, keynote speaker

Richard Sauerman is a brand and communications strategist who believes that the world is dominated by far too much commonsense and conformity, which is cornering the advertising and marketing sector into a worrying state of mediocrity.

In 2010, he won the title of 'biggest thinker' at the inaugural 'Battle Of Big Thinking' competition by convincing a room of more than 200 peers that marketers and ad agencies had been browbeaten into creating mediocre campaigns.

Richard believes that brand is a management issue, not a marketing concept, and everything can and must be branded; your culture, people, strategy, and communications.

Richard is a frequent keynote presenter on Brand, People and Communication at conferences in Australia and overseas. He helps people and organisations fulfil their full potential by driving organisational transformation and 'waking up people's tigers'.

More about Richard Sauerman:

Richard got his brand expertise working full-time in the ad industry for 20 years. He was the strategic thinker and brand planner for some of the world's most iconic brands: Cola-Cola, Microsoft, Vodafone, Campbell's, Nescafe, Penfolds, Levis, Milo, Harper's Bazaar and Toyota.

In 2003, he set up his own brand consultancy - The Brand Guy - where he expanded his area of focus beyond marketing into all areas of the organisation: CEO, Executive Team, Corporate Affairs, HR, Learning & Development, Internal Communications.

His clients include Macquarie Bank, British Telecom, Allens Arthur Robinson, Dusseldorp Skills Forum, Deloitte, QBE Insurance, Vodafone, The Liberal Party of New South Wales, Microsoft, National Australia Bank, CSIRO, Gilbert + Tobin, PwC, and Talent2.

Richard also heads up strategy at Shift, an STW communications company that fuses business and brand strategy for companies driving growth through a period of unprecedented change.

In 2008 he published his fist book -Wake Up Tiger -a wake-up call for people and workers who are dissatisfied with their lives, often even in the face of their 'success'.

Richard is also on the Board of School Aid Trust, a not-for-profit organisation whose purpose is 'kids helping kids'.

Richard Sauerman talks about:

  • Leadership - How to be an extra-ordinary leader
  • Culture - How to link people with purpose
  • Productivity - How to go the final 10%
  • Employee Engagement - How to get the best out of your people
  • Branding - How to create brands that people want
  • Creativity - How to make creativity a daily habit
  • Personal Branding - How to stand out, and stand for something

Client testimonials

You were an inspiration to the team, and from the feedback I have received they now come to work with a very different view of the world. They are more animated and confident and this is undoubtedly the result of the way in which you have helped them realise that it is those individual and intangible qualities that make the difference between doing well and doing brilliantly.

British Telecom

You could check your dictionary and thesaurus for ‘inspiring’, ‘interesting’, ‘challenging’ or you could have Richard come and talk to you and your people. His content is original, relevant and different and not a rehash of all the stuff you've already seen and heard before. But most importantly — it's bloody good.

Nova 96.9

Richard, everyone still hasn't stopped talking about your presentation - it certainly did add magic to our National Sales & Marketing Conference. Inspiring, motivating, interesting, informative and you'll be pleased to know that you scored very high points on feedback form.

Mirvac

Richard achieved an excellence score of 4.86/5, the best score of the conference by a long way.

Mastering SAP Conference

Great session, taking people out of their comfort zone, forcing us to look at things from a different perspective.

Ogilvy Public Relations Worldwide