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Vision planning for small business


Linda Hailey is a well known small business consultant, keynote speaker and author who passionately believes it's time we took the pain and stress out of marketing and small business growth.

As a small business consultant she works with a wide range of
businesses to develop marketing strategies that build reputations and business revenue. Her client list includes distributors, service businesses, retail outlets, health professionals, training and recruitment companies, tourism operators, graphic designers and even a funeral director!

Linda also works extensively in regional Australia developing marketing plans for small towns and acting as a trouble shooter for
small communities who are facing challenges ranging from the closure of a major industry to disruptive road works in the main street.

She is a keynote speaker on small business presenting in regional areas, interstate and overseas for government departments, corporate clients, franchise organisations and small business associations. Linda Hailey is the author of two books: Kick Start Marketing and Your Business – Your Future.

About Linda Hailey:

Linda Hailey’s extensive career in advertising and marketing started with a press advertising cadetship at Myer Melbourne followed by a switch of media to radio in Western Australia. On moving to Sydney in 1980 she joined radio station 2WS where she spent 8 years as Creative Director and Marketing Manager. A period as a Retail Marketing Manager, looking after 150 retailers in a major shopping centre, helped Linda understand just how intimidating marketing and planning can be for the small business owner. Although it is relatively easy for small business owners to obtain good financial advice, it is almost impossible for them to find unbiased, commonsense advice on how to market their products or services.

Starting her own consultancy in August 1990, Linda pioneered a range of simple diagnostic exercises that can be easily applied to any small business. She has worked with a wide range of businesses to develop commonsense customer service and marketing strategies that build reputations and business revenue. Her client list includes home based businesses, service companies, retail outlets, health professionals, wholesalers, training and recruitment companies, In addition to her consulting work and speaking engagements Linda has worked extensively in regional NSW acting as a trouble shooter for small communities who are facing challenges, ranging from drought or the closure of a major industry to disruptive road works in the main street. She also helps communities tap into opportunities such as a growing tourism market or a changing population profile. This work has given her valuable insights into the key issues facing small businesses in regional areas which are reflected in her presentations.


As a presenter Linda is keen to share her expertise and knowledge. She offers lots of practical hints and problem-solving tips for making marketing, customer service or strategic planning work for an individual business. Her presentation style is dynamic and motivational, focusing on the practical rather than the theory. Each presentation is tailored to suit the audience with lots of small business examples and stories drawn from her fifteen years of consulting experience.

She speaks on a wide range of small business topics ranging from e-marketing and client service to practical marketing, image and branding.

Linda Hailey talks about:

Linda thoroughly researches her clients and tailors her presentations to meet the individual brief. Her broad range of presentation topics includes:

  • Winning the marketing war
  • Tricks of the trade in retail
  • Catching and keeping customers
  • EMarketing unplugged
  • Business branding – make Your mark
  • The business plan is dead
  • Your business, your future
  • The female factor
  • Discover the potential of your town


  • Client testimonials

    The workshop was extremely well received and I think that those who couldn't make it to the workshop are probably very regretful of this. As one participant wrote: 'Can't be any better. Linda is GREAT to give a message that came across as very SIMPLE and EASY to understand.’ Another summed the workshop up as 'brilliant'….Another participant commented that you gave lots of practical examples. I think one of the most telling comments came from someone who said they have been to a number of marketing workshops and that yours was the best. Thanks for delivering an excellent workshop. Manager, Women in Business.

    Department of State and Regional Development NSW

    Feedback from over 500 attendees gave you a satisfaction rating of 98% for content and 97% for the question, was it worthwhile attending? These are outstanding figures. Linda not only was the audience happy, we enjoyed working with you. as you fitted in with our requirements and made it easy for us.

    HICAPS