Adam Ferrier

Australia's leading consumer psychologist

Adam Ferrier is 'The Consumer Psychologist', Australia's leading consumer psychologist. He was the Founding Partner and Global Head of Naked Communications, one of Australia's most awarded agencies, before selling the company and joining independent creative media agency CumminsRoss as part-owner and Chief Strategy Officer in 2014.

Highly engaging, Adam has the unique gift of being able to communicate complex issues in an entertaining, clear and enlightening way. That's why he is consistently regarded as one of the best and most interesting keynote speakers in the advertising, marketing and media industry.

His speaking highlights include Society of Consumer Psychology Annual Conference, San Diego; Cannes Lions Festival of Creativity, Cannes; Spikes Asia, Singapore; and ASTRA Awards, Sydney.

A registered psychologist, Adam obtained degrees in commerce and clinical psychology before beginning his career in forensic psychology. He worked in maximum security prisons and private practice before switching his focus from criminal behaviour to consumer behaviour and joining marketing consultancy Added Value. Later, during his time as a Strategic Planner for Saatchi & Saatchi Adam invented a board game called 'The Analyst' which was translated into three languages and still sells well in the Benelux countries.

Adam co-founded Naked Communications Asia Pacific in 2004. Naked grew to be one of the most successful agencies in Australia, and was later sold. During this time the Adam's work received many accolades, winning at top award shows such as Cannes Lions, The Effies, Clio, ADMA, AMIA and LIA. In 2012 he led the creation of 'Steal Banksy', one of only nine ideas in the world to win a Gold Effie and Gold Cannes Lion. Adam's 'Overstay Checkout' idea for Art Series Hotel won the Global WARC Innovation award 2013 and he also won the Cannes Chimera in 2014 for 'The Act Button'.

His other awards include: Adnews' 40 under 40 (2010), Mumbrella's 7 Top Strategists (2011), Australian Creative's Power 20 (2012), Encore Magazine's Power 100 (2012) and Australian Creative's Power 20 (2013).

Adam Ferrier is a regular commentator on consumer behaviour on TV, including being a regular panelist on the Gruen series, Sky News and Ten News. He has appeared on Celebrity Apprentice and Australia's Next Top Model, and has a weekly national segment on Triple M's radio drive show. Adam has written for The Australian, The Drum and Adnews, amongst others, and his comments and articles have also appeared in publications including TIME, Fast Company, The Guardian, Wall Street Journal and Adage.

He is a Member of the Australian Psychological Society Member of the Society for Consumer Psychology and sits on the Ethics Board of The Communications Council. Adam is also the interactive host of the 'Power and Influence' exhibit at the Museum Of Australian Democracy Eureka (M.A.D.E).

Adam Ferrier is one of the advertising and marketing world's most talked about speakers, whose insights into consumer behaviour and creativity never fail to enlighten and entertain, whether he addressing industry of his peers or corporate audiences.

Adam Ferrier talks about:

  • Existentialism and marketing
  • How to make people / brands cool
  • How to change consumer behaviour
  • Social media and consumer behaviour
  • Play and gamification and shaping human behaviour
  • Creativity and emotionally engaging people
  • Behavioural Economics
  • Viral / talkable creativity

Client testimonials

During the last decade of running the annual Advertising, Marketing & Media Summit, I can safely say that Adam Ferrier rates as the number one speaker for both inspiring and enlightening the audience with his wisdom and engaging presence. One delegate testimonial even went as far to say that Adam Ferrier is the most interesting person in Australian advertising and rocks his world!

Elite Media Group

Adam was one of the highlights of the festival. His insights into Social and Consumer Behavior provided were both enlightening and entertaining. Industry professionals with strong International backgrounds and experience all took something positive from the content. From an event management perspective Adam was a pleasure to deal with. His flexibility in terms of speaker logistics and tailoring his adaptive presentation to the concept was much appreciated.

South West Development Commission

Adam possesses a rare gift to be able to communicate often very complex human psychological issues at a level which our directors could absorb. He has a uniquely “human” communication style, which traverses industries and political persuasions. His presentation delivered its message with clarity and single mindedness. He was without doubt our most talked about speaker. He has the ability to make people who are not used to thinking differently, do so! Australian boardrooms need more Adam Ferriers.

IFAA - Independent Fund Administrators & Advisers

Post conference surveys showed that 100% of delegates rated Adam Ferrier’s presentation “How to change people’s behaviour (yes really)” at Mumbrella360 as either ‘Excellent’ (71%), or ‘very good’ (29%).